Blog
Retail media networks (RMNs) have been digital advertising's golden child, but 2025 marks an inflection point in their growth trajectory. According to new IAB data, retail media spending growth will decelerate to 15.6% in 2025, down significantly from 25.1% in 2024. While still outpacing the broader
Blog
As AI adoption accelerates among consumers, who controls the consumer interface will control the new “retail media.” In some ways, it’s a re-run of the Google or Amazon era of search advertising—only now with hyper-personal data and no real “visual” interface.
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri explores key insights from the IAB's 2025 Outlook report, focusing on the projected deceleration in retail media spending growth from 25.1% in 2024 to 15.6% in 2025. Kiri outlines three major factors influencing
![The History of Piggly Wiggly [Book Review]](/content/images/size/w600/2025/01/RMBC-Show-Art.png)
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode of Friday book review, Kiri discusses the book "Clarence Saunders & the Founding of Piggly Wiggly" and delves into the transformative vision of Clarence Saunders, the founder of Piggly Wiggly, who changed the grocery shopping experience
Blog
My takeaways from the book, "Clarence Saunders & The Founding of Piggly Wiggly," a story that has striking relevance right now as drugstores like Walgreens face criticism for becoming highly inconvenient places to shop.
Blog
While physical store sales declined last year, digital channels delivered all of the growth for CPG brands. But not all digital channels are created equal - and the data finally proves which ones actually work.
Episode
Watch Episode Here Listen to Episode Here Show Notes Stratably’s 2025 CPG Outlook, and Media Ads + Commerce’s most popular research from last year reveal a critical shift towards digital channels, which are driving all of the CPG growth in 2024 and are projected to account for two-thirds of
Blog
If you could go back to the start of your career and pick up a skill earlier, what would it be?
Episode
Watch Episode Here Listen to Episode Here Show Notes Join industry leaders from Monster Energy, Tom's of Maine, Advantice Health and U Beauty as they reveal the crucial skills they wish they'd developed earlier in their careers. Learn the importance of storytelling with data, effective communication,
Blog
LinkedIn is the industry water cooler. The discussions that happen on this platform can be even more valuable because they're vetted by the community. Here I share how I use LinkedIn as my go-to source for industry insights.
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri provides actionable steps to enhance your LinkedIn feed for staying updated with industry trends and research. Key tips include following industry leaders and thought leaders, using the notification bell to get updates from high-value profiles, and employing
Blog
This research is groundbreaking for two reasons. First, it offers a rare peek behind the curtain of Amazon’s advertising algorithms. And second, it provides data-driven strategies that brands of all sizes can use to allocate their ad budgets effectively.