
Thrive Market's Retail Media Network: Overview
As retail media networks become table stakes for retailers, Thrive Market is charting a distinctly different course.
View contentAs retail media networks become table stakes for retailers, Thrive Market is charting a distinctly different course.
View contentAfter reviewing the latest IAB and WARC projections for digital advertising dollars in 2025, something caught my eye. Both organizations
View contentEver feel like retail media keeps you up at night? You're not alone. As someone who regularly connects
View contentA recent Financial Times article about Amazon's plans to upgrade Alexa with generative AI capabilities sparked some fascinating
View contentWith the projected growth in ecommerce and retail media, it's safe to say we'll have some
View contentLast week I wrote about how AI shopping agents are set to become the new consumer interface, potentially shifting control
View contentThis post originally appeared in my column for Forbes.com, on Tuesday January 21st, 2025. Amazon Prime Video's
View contentSometimes the most effective way to explain complex concepts is through relatable analogies. I decided to tap into the collective
View contentRetail media networks (RMNs) have been digital advertising's golden child, but 2025 marks an inflection point in their
View contentAs AI adoption accelerates among consumers, who controls the consumer interface will control the new “retail media.” In some ways, it’s a re-run of the Google or Amazon era of search advertising—only now with hyper-personal data and no real “visual” interface.
View contentMy takeaways from the book, "Clarence Saunders & The Founding of Piggly Wiggly," a story that has striking relevance right now as drugstores like Walgreens face criticism for becoming highly inconvenient places to shop.
View contentWhile physical store sales declined last year, digital channels delivered all of the growth for CPG brands. But not all digital channels are created equal - and the data finally proves which ones actually work.
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