Trade vs. Retail Media: Who's Really Eating Whom?
Trade dollars are flowing into retail media channels. Retail media platforms are absorbing trade's operational complexity. Who wins?
Agentic Shopping Might Seem Crazy. So Did Self-Service Supermarkets.
History is littered with technologies that never escaped the hype cycle. But some innovations that became mainstream also looked absurd at the time.
The Last Mile of America: Inside Austin Leonard's Plan For Dollar General Media Network
Dollar General is betting that its 20,000+ stores scattered across rural America represent an advertising opportunity that most buyers are completely missing.
I Got Prime Deals. Or Did I? Why Consumer Distrust Is AI Shopping's Real Opening
Online shopping has become exhausting detective work for millions of consumers.
The Fairy Godmother Of Retail Media, Cara Pratt, On Her New Agenda At Circana
With Circana’s acquisition of Nielsen’s Marketing Mix Modeling business in August and NCSolutions in June, the company is positioning itself as the independent arbiter retail media desperately needs.
Retail Media's Measurement Problem: It's Not Just the Retailers
The IAB and MRC has been herding cats in an effort to engage the retail media industry in measurement standards. Industry participants have various explanations as to why adoption is not yet widespread.
Trade vs. Retail Media: Who's Really Eating Whom?
Trade dollars are flowing into retail media channels. Retail media platforms are absorbing trade's operational complexity. Who wins?
AI Makes Shopping Easier. But Shoppers Still Check The Receipts.
The gap between stated and revealed preferences isn't going away. But neither is the opportunity for brands who show up where shoppers are actually going—not where they say they'll go.
How Brand Leaders Are Using AI Today (That They Weren't a Year Ago)
Sometimes you just need to hear how other people are actually using AI in certain ways before the light bulb goes off.
Best Buy Wants To Become An Ad Platform, Not Just Another RMN
But the really interesting part of Best Buy's upfront-style 'We Got Next' showcase was how the electronics giant positioned itself as infrastructure that other retailers can plug into for data collaboration and audience extension.
AI-Enabled Shopping Hits 74% Adoption
New panel research shows that consumers are familiar with AI and are starting to use it throughout their shopping journey, and while familiarity with agentic commerce is low, most consumers are interested in the concept.
The Lazy Girl's Guide to Social Commerce
Social commerce—buying products directly within social media apps—is laziness as a business strategy. Meet customers where they're scrolling, remove friction, make buying as effortless as double-tapping a video.
Why 'Omnichannel' Misses the Point
The old question of "where should ecommerce sit?" feels increasingly irrelevant. The consumer journey doesn't respect departmental boundaries, so why should your organization?