Agentic Shopping Poses An Existential Threat To Retail Media (Part 2)
What retailers and brands should be doing to prepare for a future where AI agents ignore Sponsored Product ads.
AI-Native Brands Will Be The New Amazon FBA Goldrush
The Amazon FBA goldrush of the 2010s minted millionnaires, before becoming unsustainable. Now we could see the same pattern emerge with AI-enabled checkouts.
Criteo Built the Retail Media Playbook. Now Rivals Are Using It Against Them
Everyone seems to want to dunk on Criteo lately, even their tech partners. What does this tell us about the state of retail media?
Retail Media Metrics That Actually Matter: 3 Leaders on Their Go-To KPIs
Three brand-side retail media leaders share a metric that isn't necessarily sexy or new, but is absolutely essential to how they run their business.
Agentic Shopping Poses An Existential Threat To Retail Media (Part 2)
What retailers and brands should be doing to prepare for a future where AI agents ignore Sponsored Product ads.
Why Agentic Shopping Poses an Existential Threat to Retail Media (Part 1)
What happens to retail media when consumer behavior shifts from browsing retailer websites and apps, to using personal shopping agents?
Shopper Marketing & Retail Media Goes Together Like PB&J
I asked four brand-side leaders about their most productive moments and win-win scenarios with their shopper marketing teams.
Will The Retail Industry Welcome The 'Commerce Media' Newcomers?
Commerce media is the new Retail Media. It's new definition by the IAB marks a transition that has already been occurring as brands consider any viable mechanism to meet the consumer where they are.
Amazon Q2 Earnings: What Industry Experts Say About Power Buying, Ad Overload, and AI Threats
Amazon's advertising juggernaut shows no signs of slowing, the retail fundamentals remain surprisingly strong despite economic headwinds, and AI initiatives are creating both opportunities and concerns for the platform's future.
Walmart Reveals AI Roadmap That Points To A World Without Search Bars
Walmart’s big bet on an open ecosystem is a signal to other retailers, and brands.
Launching in New Marketplaces: Why Your Amazon Playbook Won't Work (According to 3 Industry Leaders)
I asked three brand-side leaders about their go-to strategies when launching existing products on new marketplaces.
Why Are Display Ads In Retail Media Still So Bad?
Melanie Zimmermann's insights from building Macy's retail media operation and now overseeing retail media globally at Criteo provide a roadmap for what needs to change.
I’m back, and I owe you an explanation
Quick life update: sometimes the universe has other plans.