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Maybe Ads in AI Don't Have To Suck?

Maybe Ads in AI Don't Have To Suck?

Nov 20, 2025

•

3 min read

AI

Have Retailers Lost Discovery to AI for Good?

Have Retailers Lost Discovery to AI for Good?

Nov 17, 2025

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3 min read

AI

Why GEO Isn't Enough: What CPG Brands Actually Control in Agentic Commerce

Why GEO Isn't Enough: What CPG Brands Actually Control in Agentic Commerce

Nov 6, 2025

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3 min read

AI

Costco: The Retail Media Network That Refuses to Promote Itself

Costco: The Retail Media Network That Refuses to Promote Itself

A Q&A-style deep dive into Mark Williamson's unconventional approach to building one of the industry's most anticipated networks

Dec 3, 2025

•

10 min read

Half-Time Report: Black Friday / Cyber Monday

Half-Time Report: Black Friday / Cyber Monday

The stats are starting to roll in sharing results from the retail industry's annual superbowl. Here's some initial observations about how AI is messing with the purchase funnel so far.

Dec 2, 2025

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8 min read

Ace Hardware's RedVest Media: Notes From My Interview With Molly Hjelm

Ace Hardware's RedVest Media: Notes From My Interview With Molly Hjelm

Nov 10, 2025

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3 min read

Retailer Profiles

The Last Mile of America: Inside Austin Leonard's Plan For Dollar General Media Network

The Last Mile of America: Inside Austin Leonard's Plan For Dollar General Media Network

Oct 15, 2025

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3 min read

Retailer Profiles

Best Buy Wants To Become An Ad Platform, Not Just Another RMN

Best Buy Wants To Become An Ad Platform, Not Just Another RMN

Oct 2, 2025

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3 min read

Retailer Profiles


Praise for Retail Media Breakfast Club

If you want to start your morning right with a short but impactful podcast, look no further than my friend Kiri Masters Retail Media Breakfast Club podcast & video series. Finding time to keep up with all the trends in this space is tough, but what Kiri does with this show will help.

Kyra Singh

Dean McElwee

Director, Digital Transformation, Stanley Black & Decker

Kiri Masters has done an exceptional job of elevating the conversation around retail media. She brings both strategic clarity and operational depth, and she has a real gift for making complex industry shifts feel approachable and actionable. Her Retail Media Breakfast Club podcast has become a daily must-listen for me. It’s insightful, timely, and consistently sharp.

Kyra Singh

Sarah marzano

Principal Analyst, EMARKETER

Kiri Masters has been my go-to thought leader in retail media & marketplaces space for years now. A daily, condensed hit of industry insights is something totally new in the space.

Kyra Singh

Paulo Bacarin

Commercial Director, Tom's Of Maine


Read Daily by Thousands of Retail Media Leaders from…


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Inside Mars's Retail Media Investment Matrix

Inside Mars's Retail Media Investment Matrix

Nov 18, 2025

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3 min read

2 Ways Retailers Can Compete In An AI-Enabled Shopping Future

2 Ways Retailers Can Compete In An AI-Enabled Shopping Future

Oct 29, 2025

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3 min read

Have Retailers Lost Discovery to AI for Good?

Have Retailers Lost Discovery to AI for Good?

Nov 17, 2025

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Growth Beyond Amazon: Retail Media's Broader Opportunities

Growth Beyond Amazon: Retail Media's Broader Opportunities

Sep 18, 2025

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3 min read

Why GEO Isn't Enough: What CPG Brands Actually Control in Agentic Commerce

Why GEO Isn't Enough: What CPG Brands Actually Control in Agentic Commerce

Nov 6, 2025

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3 min read

Latest Posts

Costco: The Retail Media Network That Refuses to Promote Itself

A Q&A-style deep dive into Mark Williamson's unconventional approach to building one of the industry's most anticipated networks

Dec 3, 2025

•

10 min read

Kiri Masters
Kiri Masters
Costco: The Retail Media Network That Refuses to Promote Itself

Half-Time Report: Black Friday / Cyber Monday

The stats are starting to roll in sharing results from the retail industry's annual superbowl. Here's some initial observations about how AI is messing with the purchase funnel so far.

Dec 2, 2025

•

8 min read

Kiri Masters
Kiri Masters
Half-Time Report: Black Friday / Cyber Monday

The ‘How Brands Grow’ Dogma Wants To Have A Word With Retail Media

Dec 1, 2025

•

3 min read

Kiri Masters
Kiri Masters
The ‘How Brands Grow’ Dogma Wants To Have A Word With Retail Media

Atlanta Holiday Happy Hour THIS WEDNESDAY December 3rd from 5-7pm

Nov 30, 2025

•

3 min read

Kiri Masters
Kiri Masters
Atlanta Holiday Happy Hour THIS WEDNESDAY December 3rd from 5-7pm

Long-Tail Advertisers Are A Quiet Growth Engine For Top Performing RMNs

Nov 26, 2025

•

3 min read

Kiri Masters
Kiri Masters
Long-Tail Advertisers Are A Quiet Growth Engine For Top Performing RMNs

Retail Media Breakfast Club

A quick hit of retail media industry analysis and trends, served up hot every day Monday to Thursday at 6AM ET.


Who’s behind Retail Media Breakfast Club?


Hi, I’m Kiri Masters. I’m an independent retail media industry commentator.
I write, speak and podcast about this space and increasingly, how it will be affected by AI-enabled commerce.

This is my daily newsletter and podcast where I share analysis, trends, and new research for those in the industry.


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Retail Media Breakfast Club

A quick hit of retail media industry analysis and trends, served up hot every day Monday to Thursday at 6AM ET.

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