Trade vs. Retail Media: Who's Really Eating Whom?
Trade dollars are flowing into retail media channels. Retail media platforms are absorbing trade's operational complexity. Who wins?
Unfiltered Thoughts From Unboxed
Candid takes on Amazon Unboxed: where various advertising features were announced to a huge audience of agencies, some big-spending brands, and tech vendors in the ecosystem.
3 New Developments In RTB (Real Time Bidding) For Retail Media
For many, RTB carries baggage from its early programmatic display days. But Andreas Reiffen, CEO and co-founder of Pentaleap, has a different take: RTB is the key to unlocking retail media's next phase of growth.
Amazon Unboxed 2025: Key Announcements & Takeaways for Brand Advertisers
I'm going to show my age here. I remember when Amazon ads were limited to Exact match, Broad Match, and Phrase Match. IYKYK... Today of all days, its clear that Amazon's ads ambitions aren't limited to retail, to online search, or even to humans
Ace Hardware's RedVest Media: Notes From My Interview With Molly Hjelm
Ace is "wonderfully late" to retail media—but that's by design. She's watched everyone else make mistakes, and now she's ready to pounce.
Real Time Bidding: Retail Media's Savior Or Saboteur?
Andreas Reiffen of Pentaleap talks about how RTB can help solve retail media's fragmentation problem.
Why GEO Isn't Enough: What CPG Brands Actually Control in Agentic Commerce
When AI agents start actually transacting—completing purchases on behalf of consumers—they'll need something beyond GEO (Generative Engine Optimization)
Three Companies Monetizing Moments That Most Retailers Ignore
RMN leaders privately admit agentic AI keeps them up at night. These three companies might have stumbled onto something useful.
Apply For The Damn Award
How many articles have you written but not published? How many awards have you not applied for? How many times have you thought "I should start that podcast" and then... didn't?
Commerce GPTs Explained—And Why Retail Media Professionals Need to Pay Attention
Shoppers are starting to get comfortable with AI shopping assistants. Amazon Rufus was reported to have 250 million customers using it in 2025 according to Amazon’s Q3 earnings call. And shoppers using Rufus are 60% more likely to complete a purchase. That shows that these chat-based AI tools are
Sam's Club Cracked the Code on In-Store Retail Media—Here's How They Did It
After touring their Murfreesboro club with Harvey Ma (who runs Sam's Club's Member Access Platform), I saw something rare: a retailer that actually figured this out.
2 Ways Retailers Can Compete In An AI-Enabled Shopping Future
What happens to a retailer's data advantage when AI platforms like ChatGPT start processing transactions? Perhaps the answer isn't as bleak as you might think.
The Secret Hopes & Dreams of RMN Leaders
Even if you'd secretly still love a warm, foamy babyccino with a marshmallow on top, there comes a time when you have to act your age. That's retail media right now.