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Cannes Confessional #4: RMNs Should Chase That Brand Marketing Budget

B2B retail media, the ad tech sophistication gap, and identifying what you 'came from the factory with'.

Season Finale! Returning July 28

Season 2 kicks off on Monday July 28. Subscribe to the podcast, the email newsletter, or the LinkedIn newsletter and you’ll be notified when I’m back!

Cannes Confessionals #3: The Funnel is Now a Tunnel

A conversation with Microsoft's AI in advertising leader, leadership lessons from eBay's ads chief, and why Andy Jassy prioritizes speed.

Cannes Confessionals #2: Retailers Should Tap Brand Budgets & Small Sellers

Yesterday I shared some highlights from the early hours of the Cannes Festival of Creativity. The announcements are starting to come in hot, but I'll be sharing But first a quick comment on the Retail Media Celebrity Death Match hosted last night by Zitcha, QSIC and Grace &

Cannes Confessionals #1: Where are all the brands?

Its my first year at Cannes, but it's not my friend Lauren's. Lauren Livak is Executive Director of the Digital Shelf Institute and she and my arch-nemisis Colin Lewis were discussing how the brands and CMOs tended to hang out in the Palais section of the

What I’ve learned from 102 newsletters over 5 months (and my future plans)

I take a moment to reflect on what this journey  has taught me so far. I share five key lessons from launching and sustaining this daily(ish) content experiment, and walk through the most popular (and surprising) episodes to date.

My top 6 highlights from the new 'Retailgentic' podcast

The agentic AI wave is coming at blistering speed. Waiting on the sidelines is no safer than it was when retail marketplaces first appeared.

How These 4 Retail Media Leaders Are Using AI Right Now

These examples prove that real problems can be solved with the right tools.

Should We Really Care What Consumers Think About Retail Media Ads?

Here's the reality: asking shoppers about retail media ads is like asking fish about water—they're swimming in it without realizing it exists.

How an RMN's tech stack impacts your advertising results

Advertisers have both a duty and a right to understand how RMNs are built—and how that structure impacts their performance.

Why AI Search Advertising Could Reach $25 Billion By 2029

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029.

How These 4 Retail Media Leaders Make Conference Season Count

The reality is that this year, conference expenses will likely be under more scrutiny than ever before across our industry. Successful conference attendance requires the same strategic thinking we apply to retail media campaigns.