Brands Are From Mars, Retailers Are From Venus

Most brands don't understand retailer internal politics—merchants vs. retail media teams often operate in silos.

9 Ways to Make Your Loyalty Program Simply Irresistible... To AI Agents

By creating their own loyalty hooks, brands can insert themselves directly into the decision logic and strengthen consumer preference across any channel.

Your AI Agent Just Got Hacked

The traditional approach of blocking first and asking questions later won't work. What's required are new trust systems designed for humans to work with artificial entities that can be compromised, cloned, or weaponized.

Sam's Club Bets Big on 'Experiential' Retail Media

While most retail media networks battle for digital shelf space and sponsored product placements, Sam's Club is taking its advertising dollars to racetracks, country music concerts, and county fairs.

Tips For Getting The Most Out Of Retail Conferences

A worthwhile conference trip requires the same strategic thinking we apply to retail media campaigns.

Atlanta Happy Hour 5-7pm October 1st

What Big Agencies Believe About Retail Media

The survey of large US agency media buyers paints a picture of an industry caught between potential and execution.

How Loyalty Programs Give Retailers the Edge in an AI Shopping Future

Retailers and brands that win won't be those clinging to purposefully opaque points-and-discounts models hoping to outlast AI disruption. They'll be the ones rebuilding their programs as preference engines that agents can actually read and act on.

Yes, AI Agents Hate Ads Today— But Will That Last?

Today's AI models treat sponsored products like a credibility tax. But viewing this as permanent misunderstands both how AI evolves and how markets adapt.

Are You Part of the Product Development Process? 6 Industry Leaders Share Their Reality

Here's a question that might sting a little: When your brand launches a new product, are you finding out about it at the same time as everyone else? Or worse—are you getting a heads-up just days before launch with a cheerful 'Hey, build a forecast!'

What Is Your AI Agent Buying? [New Research]

A new research study from Columbia and Yale researchers gives us the first real look at how AI agents actually shop when left to their own devices. The findings should make every brand and retailer rethink their assumptions about the AI-driven commerce future that's coming faster than most realize.

Why RMNs Keep Their Tech Stacks Secret

Retailers who continue playing hide-and-seek with their tech stacks risk losing advertiser interest, as advertisers take their budgets to partners willing to have honest conversations about how their platforms actually work.