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LinkedIn: Your Retail Media Trend Radar
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LinkedIn: Your Retail Media Trend Radar

LinkedIn is the industry water cooler. The discussions that happen on this platform can be even more valuable because they're vetted by the community. Here I share how I use LinkedIn as my go-to source for industry insights.

There's no shortage of news, blogs, articles, and research providing insights about retail media. But LinkedIn? LinkedIn is the industry water cooler. The discussions that happen on this platform can be even more valuable because they're vetted by the community. Often, the real gold is found in the comments section, where your peers share their perspectives on emerging trends and new research.

However, many people feel intimidated by LinkedIn or struggle to tap into it as an information source. They log into their accounts and don't see anything interesting or valuable. If this sounds familiar, let me share how I use LinkedIn as my go-to source for industry insights.

1. Curating Your Feed: Follow the Right People

There's a saying that you're an average of the five people you spend the most time with. This principle applies to LinkedIn too. When you populate your feed with the smartest and most prolific people in retail media, every login becomes an opportunity to learn from industry experts.

The first crucial step is curating your feed by following thought leaders in the space. This includes experts from:

Quick Tip: Building Your Network

Not sure who to follow? Ask your peers for recommendations! A simple message like: "Hey, I see you get a lot out of LinkedIn. I'm looking to build my list of people to follow to get better insights about the retail media industry. Who do you suggest?" This approach not only helps you discover valuable connections but also helps build your network. People are generally happy to help when asked genuinely.

2. Maximizing the Notification Bell Feature

Once you've identified high-value individuals or company pages, use LinkedIn's notification bell feature strategically.

Here's how it works:

  1. Visit someone's profile
  2. Click the notification bell at the top
  3. Choose your notification level:
    • All posts
    • Most relevant posts
    • Turn off notifications

Use this feature sparingly to avoid your feed being dominated by just a few voices. You can also use this to manage irrelevant connections by turning off notifications for connections from previous industries or old networks.

3. Leveraging Saved Posts

With a well-curated feed, you'll likely encounter numerous valuable insights that you'll want to revisit. LinkedIn's saved posts feature is perfect for this, though it's somewhat hidden in the interface.

To find your saved posts:

  1. Go to your homepage (main feed)
  2. Scroll down to "Saved Items"
  3. Look for "Saved posts and articles"

Making the Most of Saved Content

Don't just save posts – develop a process for revisiting them. Consider:

For those looking to streamline this process, there are third-party tools available (though be sure to verify their compliance with LinkedIn's terms). You can also export your saved posts directly from LinkedIn, though the process is somewhat cumbersome.

4. Engaging with Content

While you can certainly benefit from being a passive observer, engaging with content through comments can enhance your LinkedIn experience. Even simple appreciation comments like "Great insights, thanks for sharing" help the algorithm understand your interests and show you more relevant content in the future.

Final Thoughts

By implementing these strategies, you can transform LinkedIn from a basic professional networking site into a powerful tool for staying on top of retail media trends. The key is to be intentional about who you follow, what you save, and how you engage with content.

Remember, the retail media industry is evolving rapidly, and staying informed through peer insights and discussions is crucial. LinkedIn, when used effectively, can be your radar for detecting and understanding these changes as they happen.

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