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After reviewing the latest IAB and WARC projections for digital advertising dollars in 2025, something caught my eye. Both organizations are measuring retail media growth separately from CTV, digital video, and search. But Retail Media IS CTV, digital video, and search.... This got me thinking about how we classify these
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Ever feel like retail media keeps you up at night? You're not alone. As someone who regularly connects with brand leaders in this space, I've noticed a pattern of shared anxieties about the rapidly evolving retail media landscape. To dig deeper into these concerns, I reached
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A recent Financial Times article about Amazon's plans to upgrade Alexa with generative AI capabilities sparked some fascinating discussions about the future of voice commerce. The comments section, often a goldmine of consumer sentiment, painted a telling picture of current user perception: "Ours is used mainly for
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With the projected growth in ecommerce and retail media, it's safe to say we'll have some empty seats to fill. There's no bachelor's degree in retail media that I'm aware of. Current individual contributors and leaders alike come from a
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Last week I wrote about how AI shopping agents are set to become the new consumer interface, potentially shifting control of retail media from retailers to AI platforms. I shared: * The fundamental power shift from retailers to AI platforms * The disruption of traditional retail media revenue models * The transformation of
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This post originally appeared in my column for Forbes.com, on Tuesday January 21st, 2025. Amazon Prime Video's "Beast Games" has shattered streaming records, amassing 50 million views in just 25 days. But while much attention has focused on the $5 million prize and YouTube star
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Sometimes the most effective way to explain complex concepts is through relatable analogies. I decided to tap into the collective wisdom of my network and asked several ecomm leaders to share their go-to analogies about ecommerce and retail media - the ones that actually land with their teams and get
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Retail media networks (RMNs) have been digital advertising's golden child, but 2025 marks an inflection point in their growth trajectory. According to new IAB data, retail media spending growth will decelerate to 15.6% in 2025, down significantly from 25.1% in 2024. While still outpacing the broader
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As AI adoption accelerates among consumers, who controls the consumer interface will control the new “retail media.” In some ways, it’s a re-run of the Google or Amazon era of search advertising—only now with hyper-personal data and no real “visual” interface.
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My takeaways from the book, "Clarence Saunders & The Founding of Piggly Wiggly," a story that has striking relevance right now as drugstores like Walgreens face criticism for becoming highly inconvenient places to shop.
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While physical store sales declined last year, digital channels delivered all of the growth for CPG brands. But not all digital channels are created equal - and the data finally proves which ones actually work.
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If you could go back to the start of your career and pick up a skill earlier, what would it be?