Kiri Masters is an independent commentator, speaker, advisor, and podcast host covering the retail media industry.
Episode
Watch Episode Here Listen to Episode Here Show Notes This episode delves into Amazon's transformation of Alexa from a basic command-response system to a sophisticated AI agent powered by their in-house LLM, Nova. We explore the reasons behind Alexa's stagnation over the past eight years, including
Blog
With the projected growth in ecommerce and retail media, it's safe to say we'll have some empty seats to fill. There's no bachelor's degree in retail media that I'm aware of. Current individual contributors and leaders alike come from a
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, seasoned professionals from companies like Quickfire, Monster Energy, Petmate, Advantis Health, and U Beauty share their insights and advice for newcomers to retail media. Highlights include Scott Oshman emphasizing the importance of understanding digital advertising fundamentals, Ben Galvin
Blog
Last week I wrote about how AI shopping agents are set to become the new consumer interface, potentially shifting control of retail media from retailers to AI platforms. I shared: * The fundamental power shift from retailers to AI platforms * The disruption of traditional retail media revenue models * The transformation of
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, the discussion centers on the emerging role of AI shopping agents as a new consumer interface, potentially shifting retail control from traditional retailers to AI platforms. Kiri reflects on recent experiments with OpenAI's Operator, pointing out
![The Lululemon Story [Book Review]](https://img.transistor.fm/FQh_Zq-Pv2vTJWD7toarQ1QD9z6ozHJpJvUF_QIIpH0/rs:fill:3000:3000:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMGMz/YzBjNmQyYmI2NzQ5/ZjY2MTRhOGFjMDFk/ZjlkNy5wbmc.webp)
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Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri delves into Chip Wilson's autobiography 'Little Black Stretchy Pants' to explore the origins and evolution of Lululemon. Discover how Wilson's vision for vertical integration helped pioneer the direct-to-consumer model and the
Blog
This post originally appeared in my column for Forbes.com, on Tuesday January 21st, 2025. Amazon Prime Video's "Beast Games" has shattered streaming records, amassing 50 million views in just 25 days. But while much attention has focused on the $5 million prize and YouTube star
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Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri explores the impact of Mr. Beast's new show, Beast Games, on Amazon Prime, highlighting a significant shift in retail media advertising. It discusses how Amazon leverages entertainment for improved targeting and personalization, driven by data
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Sometimes the most effective way to explain complex concepts is through relatable analogies. I decided to tap into the collective wisdom of my network and asked several ecomm leaders to share their go-to analogies about ecommerce and retail media - the ones that actually land with their teams and get
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Watch Episode Here Listen to Episode Here Show Notes Join industry experts from agencies and leading companies like Quickfire, Monster Energy, Tom's of Maine, Petmate, and Advantis Health as they share insightful analogies to help explain the complexities of retail media to leadership teams. Learn how digital commerce
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri explores the transformative potential of AI shopping agents in revolutionizing grocery shopping and retail media. She discusses how an AI agent can handle meal planning, price comparisons, and shopping preferences, ultimately streamlining the shopping experience. Kiri delves
Blog
Retail media networks (RMNs) have been digital advertising's golden child, but 2025 marks an inflection point in their growth trajectory. According to new IAB data, retail media spending growth will decelerate to 15.6% in 2025, down significantly from 25.1% in 2024. While still outpacing the broader