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Show Notes
In this episode, seasoned professionals from companies like Quickfire, Monster Energy, Petmate, Advantis Health, and U Beauty share their insights and advice for newcomers to retail media. Highlights include Scott Oshman emphasizing the importance of understanding digital advertising fundamentals, Ben Galvin focusing on the complexities of the retail ecosystem, Darren Silverman advising to broaden knowledge across various retail media platforms, Ash McMullen stressing curiosity and flexibility, and AJ Patel advocating for a full-funnel approach to metrics. All experts underline the importance of continuous learning and adaptability in the ever-changing landscape of retail media.
CHAPTERS:
(00:00) About Today's Topic
(00:40) About the Show
(01:02) Scott Oshman's Digital Advertising Insights
(02:23) Ben Galvin on Understanding the Ecosystem
(03:48) Darren Silverman's Broad Network Knowledge
(04:34) Ash McMullen's Curiosity and Flexibility
(05:56) AJ Patel's Full Funnel Focus
(06:50) Outro
SOCIAL LINKS:
Website: https://www.retailmediabreakfastclub.com
LinkedIn: https://www.linkedin.com/in/kiri-masters/
YouTube: https://www.youtube.com/@retailmediabreakfastclub
Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//
Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb
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