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Watch Episode Here Listen to Episode Here Show Notes In today's episode, I explore how major tech companies are positioning themselves in a high-stakes battle for control of consumer purchasing decisions through AI shopping agents. Like a global game of Risk, tech giants are maneuvering to capture the
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Watch Episode Here Listen to Episode Here Show Notes In this insightful episode, Kiri Masters breaks down the growing importance of offsite retail media, which extends retailers' advertising capabilities beyond their own digital properties. She explains how this approach allows brands to leverage retailers' rich first-party customer data
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Watch Episode Here Listen to Episode Here Show Notes The host Kiri Masters shares her framework for how brands evolve when selling on Amazon, from initial ignorance to full integration, while drawing parallels to current digital commerce challenges. She discusses insights from Stratably's report "How to Educate
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Watch Episode Here Listen to Episode Here Show Notes Podean, an independent retail media and marketplaces agency, recently launched the "WOAS" Awards (Waste of Ad Spend Awards), a parody award highlighting how brands unknowingly waste retail media budgets. The awards spotlight three key issues: ineffective targeting, unoptimized budgets,
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Watch Episode Here Listen to Episode Here Show Notes President Trump's sweeping tariffs are forcing consumer brands to make difficult trade-offs, with one of the most immediate impacts being on advertising and retail media spending. As brands face tariffs exceeding 100% on Chinese imports, many are cutting advertising
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Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri Masters explores how "vibe marketing" - a concept originating in tech circles - can be applied to retail media strategies. She breaks down how this AI-powered approach enables marketers to rapidly iterate emotional angles at
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Watch Episode Here Listen to Episode Here Show Notes In this episode, the host Kiri Masters examines Walmart's reported push for brands to increase their retail media spending by 25% year-over-year as part of joint business plans, based on recent reporting by Adweek. She explores how the impressive
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Watch Episode Here Listen to Episode Here Show Notes In this insightful episode, Kiri Masters analyzes data from Momentum Commerce that reveals a fascinating "frugal frenzy" emerging across Amazon's marketplace. She explores how consumers are simultaneously stockpiling products like baby formula (up 26 times week-over-week) while
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Watch Episode Here Listen to Episode Here Show Notes In this panel episode, industry leaders discuss the evolving nature of the customer journey in today's digital landscape. Josh Clarkson, Global Lead for Retail Media at Mars, and Chief Consultant at Edify Digital Commerce Consulting introduces the concept of
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Watch Episode Here Listen to Episode Here Show Notes This episode explores the complex landscape of retail media measurement, focusing on insights from the Path to Purchase Institute's Retail Media Guild report and industry experts. The discussion highlights the difficulties retailers face in achieving standardized and transparent measurement
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Watch Episode Here Listen to Episode Here Show Notes This episode delves into the current landscape of retail media where Amazon and Walmart dominate market share, yet there are over 70 competing retail media networks in North America. The host Kiri Masters explores the fragmentation and inefficiencies brands face when
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we delve into Amazon's new 'Buy for Me' feature, currently in beta for select US customers. 'Buy for Me' allows users to purchase directly from brand websites via the Amazon app. The