Episode

Episode

How Thrive Market Is Building A Different Type Of Retail Media Network

Watch Episode Here Listen to Episode Here Show Notes In this episode, we explore how Thrive Market successfully built a retail media network by focusing on vendor and customer experiences. Kiri shares insights from an interview with April Lane, Thrive Market's Chief Merchandising Officer. Key achievements include doubling

Episode

Is Retail Media Part of Search, or Is Search Part of Retail Media?

Watch Episode Here Listen to Episode Here Show Notes This episode delves into the evolving landscape of retail media and its relationship with traditional digital advertising channels like CTV, video, and search. Kiri explores discrepancies in how industry analysts, such as the IAB, WARC categorize retail media versus public perception,

Episode

Panel: The Biggest Retail Media Challenges That Keep These 3 Brand Leaders Up at Night

Watch Episode Here Listen to Episode Here Show Notes In this episode, industry experts discuss the anxieties brand leaders face in the rapidly evolving retail media landscape. Key topics include the immense pressure on budgets, the complexity of managing numerous retail networks, and the impact of inexperienced players driving up

Episode

Amazon Alexa: Will We Get Beyond Checking The Weather?

Watch Episode Here Listen to Episode Here Show Notes This episode delves into Amazon's transformation of Alexa from a basic command-response system to a sophisticated AI agent powered by their in-house LLM, Nova. We explore the reasons behind Alexa's stagnation over the past eight years, including

Episode

Panel: One Skill These 5 Retail Leaders Recommend for Newcomers in Retail Media

Watch Episode Here Listen to Episode Here Show Notes In this episode, seasoned professionals from companies like Quickfire, Monster Energy, Petmate, Advantis Health, and U Beauty share their insights and advice for newcomers to retail media. Highlights include Scott Oshman emphasizing the importance of understanding digital advertising fundamentals, Ben Galvin

Episode

The Retailer's Dilemma: Block or Embrace AI Shopping Agents?

Watch Episode Here Listen to Episode Here Show Notes In this episode, the discussion centers on the emerging role of AI shopping agents as a new consumer interface, potentially shifting retail control from traditional retailers to AI platforms. Kiri reflects on recent experiments with OpenAI's Operator, pointing out

Episode

The Lululemon Story [Book Review]

Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri delves into Chip Wilson's autobiography 'Little Black Stretchy Pants' to explore the origins and evolution of Lululemon. Discover how Wilson's vision for vertical integration helped pioneer the direct-to-consumer model and the

Episode

Beast Games Isn't Just A Hit—It's Amazon's New Retail Media Weapon

Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri explores the impact of Mr. Beast's new show, Beast Games, on Amazon Prime, highlighting a significant shift in retail media advertising. It discusses how Amazon leverages entertainment for improved targeting and personalization, driven by data

Episode

Panel: An analogy about Retail Media These 5 Retail Leaders use for Leadership Buy-In

Watch Episode Here Listen to Episode Here Show Notes Join industry experts from agencies and leading companies like Quickfire, Monster Energy, Tom's of Maine, Petmate, and Advantis Health as they share insightful analogies to help explain the complexities of retail media to leadership teams. Learn how digital commerce

Episode

OpenAI's "Operator" Will Change How We Shop (And The Future of Retail Media)

Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri explores the transformative potential of AI shopping agents in revolutionizing grocery shopping and retail media. She discusses how an AI agent can handle meal planning, price comparisons, and shopping preferences, ultimately streamlining the shopping experience. Kiri delves

Episode

Retail Media Growth Will Slow in 2025: Here’s Why

Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri explores key insights from the IAB's 2025 Outlook report, focusing on the projected deceleration in retail media spending growth from 25.1% in 2024 to 15.6% in 2025. Kiri outlines three major factors influencing

Episode

The History of Piggly Wiggly [Book Review]

Watch Episode Here Listen to Episode Here Show Notes In this episode of Friday book review, Kiri discusses the book "Clarence Saunders & the Founding of Piggly Wiggly" and delves into the transformative vision of Clarence Saunders, the founder of Piggly Wiggly, who changed the grocery shopping experience