RMBC
I'm excited to kick off a new mini-series exploring a paradigm shift that I believe will define the retail media ecosystem for the next few years: retailers are becoming retailers again. To help unpack this concept, I've brought in Jordan Witmer, Managing Director of Unified Commerce
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Harvey Ma, who leads Sam’s Club’s Member Access Platform (MAP) is determined to change the narrative that retail media is an implicit tax on brands.
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Unilever's new CEO Fernando Fernandez recently participated in a "fireside chat" with Barclays to address investor concerns following the leadership change. While he never explicitly mentioned retail media or ecommerce marketplaces during the interview (unusual in itself), his comments reveal significant implications for Unilever's
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I'm excited to continue our deep dive series with Lauren Schiavone, founder of Wonder Consulting. In this installment, we're exploring perhaps the most transformative aspect of AI in retail: how it's fundamentally changing the consumer path to purchase. Lauren brings nearly two decades of
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The job title says 'Retail Media Manager,' but the reality might as well be 'Digital Renaissance Person.' In an industry where no one follows a traditional career path and the landscape transforms monthly, how do you find the right talent? Here's what we'
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Last week, I stumbled upon three separate research reports that, when viewed together, reveal something critical about Amazon's evolving marketplace strategy. While each report was interesting independently, the real insights emerged when I overlaid the data sets. As we enter March 2025, it's clear that Amazon
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This article originally appeared in my column for Forbes.com on February 25, 2025. Retail's AI revolution is entering its third wave. After predictive AI and generative AI, autonomous agents capable of completing shopping tasks without human intervention are emerging as the next frontier. Salesforce's latest
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I'm excited to continue my five-part series with AI strategy expert Lauren Schiavone, founder of Wonder Consulting. In our previous conversations, we explored AI literacy fundamentals and practical applications for retail media professionals. Today, we're tackling a critical challenge many brands and retailers face: how to
RMBC
I'm excited to continue our deep dive series with Lauren Schiavone, founder of Wonder Consulting. In this third installment, we're moving beyond the basics to explore a concept that's generating significant buzz in the retail media world: agentic AI. My goal with this short
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These ecomm leaders share their most impactful mind-changing moments and the conversations that transformed their organizations' approach to retail media.
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This week's episode of the excellent "Retail Media Therapy" podcast re-sparked my interest in Walmart's data and insights platform. Hosts Viv Craske and Colin Lewis discussed Walmart's recent rebrand of Luminate to "Scintilla" and offered an intriguing theory about its
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The post originally appeared in my Forbes Retail column on February 19, 2025 Amazon is shutting down Inspire, its TikTok-style shopping feature that offered users a feed of shoppable short-form videos and photos within its mobile app. The closure, announced just 14 months after Inspire's December 2022 launch,