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Last week I wrote about how AI shopping agents are set to become the new consumer interface, potentially shifting control of retail media from retailers to AI platforms. I shared: * The fundamental power shift from retailers to AI platforms * The disruption of traditional retail media revenue models * The transformation of
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, the discussion centers on the emerging role of AI shopping agents as a new consumer interface, potentially shifting retail control from traditional retailers to AI platforms. Kiri reflects on recent experiments with OpenAI's Operator, pointing out
![The Lululemon Story [Book Review]](https://img.transistor.fm/FQh_Zq-Pv2vTJWD7toarQ1QD9z6ozHJpJvUF_QIIpH0/rs:fill:3000:3000:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMGMz/YzBjNmQyYmI2NzQ5/ZjY2MTRhOGFjMDFk/ZjlkNy5wbmc.webp)
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri delves into Chip Wilson's autobiography 'Little Black Stretchy Pants' to explore the origins and evolution of Lululemon. Discover how Wilson's vision for vertical integration helped pioneer the direct-to-consumer model and the
Blog
This post originally appeared in my column for Forbes.com, on Tuesday January 21st, 2025. Amazon Prime Video's "Beast Games" has shattered streaming records, amassing 50 million views in just 25 days. But while much attention has focused on the $5 million prize and YouTube star
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri explores the impact of Mr. Beast's new show, Beast Games, on Amazon Prime, highlighting a significant shift in retail media advertising. It discusses how Amazon leverages entertainment for improved targeting and personalization, driven by data
Blog
Sometimes the most effective way to explain complex concepts is through relatable analogies. I decided to tap into the collective wisdom of my network and asked several ecomm leaders to share their go-to analogies about ecommerce and retail media - the ones that actually land with their teams and get
Episode
Watch Episode Here Listen to Episode Here Show Notes Join industry experts from agencies and leading companies like Quickfire, Monster Energy, Tom's of Maine, Petmate, and Advantis Health as they share insightful analogies to help explain the complexities of retail media to leadership teams. Learn how digital commerce
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri explores the transformative potential of AI shopping agents in revolutionizing grocery shopping and retail media. She discusses how an AI agent can handle meal planning, price comparisons, and shopping preferences, ultimately streamlining the shopping experience. Kiri delves
Blog
Retail media networks (RMNs) have been digital advertising's golden child, but 2025 marks an inflection point in their growth trajectory. According to new IAB data, retail media spending growth will decelerate to 15.6% in 2025, down significantly from 25.1% in 2024. While still outpacing the broader
Blog
As AI adoption accelerates among consumers, who controls the consumer interface will control the new “retail media.” In some ways, it’s a re-run of the Google or Amazon era of search advertising—only now with hyper-personal data and no real “visual” interface.
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri explores key insights from the IAB's 2025 Outlook report, focusing on the projected deceleration in retail media spending growth from 25.1% in 2024 to 15.6% in 2025. Kiri outlines three major factors influencing
![The History of Piggly Wiggly [Book Review]](/content/images/size/w600/2025/01/RMBC-Show-Art.png)
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode of Friday book review, Kiri discusses the book "Clarence Saunders & the Founding of Piggly Wiggly" and delves into the transformative vision of Clarence Saunders, the founder of Piggly Wiggly, who changed the grocery shopping experience