Blog
LinkedIn is the industry water cooler. The discussions that happen on this platform can be even more valuable because they're vetted by the community. Here I share how I use LinkedIn as my go-to source for industry insights.
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri provides actionable steps to enhance your LinkedIn feed for staying updated with industry trends and research. Key tips include following industry leaders and thought leaders, using the notification bell to get updates from high-value profiles, and employing
Blog
This research is groundbreaking for two reasons. First, it offers a rare peek behind the curtain of Amazon’s advertising algorithms. And second, it provides data-driven strategies that brands of all sizes can use to allocate their ad budgets effectively.
Episode
Watch Episode Here Listen to Episode Here Show Notes Dive into groundbreaking Amazon Ads research report revealing what really works in retail media. We unpack four key findings from Amazon's own scientists: the superior performance of Sponsored Brand Video across all metrics, the impact of brand size on
Blog
"Why do some products mean something to us while other products—with essentially the same features and benefits—do not?" This is the central question that Patrick Hanlon explores in his 2006 book, Primal Branding. His answer? Brands are belief systems. And building a belief system around your
Episode
Watch Episode Here Listen to Episode Here Show Notes Dive into Kiri Masters’ insightful review of the book Primal Branding as she unpacks the seven elements of the primal branding code that can revolutionize your retail strategy. From creation stories to sacred words, discover how these timeless principles foster deeper
Blog
... Let's talk about careers in ecommerce — what it takes to reach the top and finally get that VP or 'Head of Amazon' role, and what comes after that. I saw two LinkedIn posts last week, one from a Director of Ecommerce and one from a recruiter,
Episode
Watch Episode Here Listen to Episode Here Show Notes Dive into the evolving landscape of senior e-commerce leadership roles, particularly the emerging "Head of Amazon" position. Discover why finding candidates who blend operational expertise with cross-functional influence is proving challenging for the emerging "Head of Amazon"
Episode
Watch Episode Here Listen to Episode Here Show Notes Join industry leaders from Monster Energy, Tom's of Maine, Petmate and Advantice Health as they share invaluable insights on educating leadership teams on e commerce & retail media. Learn how to translate complex e-commerce concepts into relatable analogies, discover
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Amazon's launch of Rufus AI in early 2024 generated plenty of buzz about conversational shopping, but a recently uncovered patent reveals something far more significant: a fundamental shift in how products will be discovered and purchased on Amazon
Episode
Watch Episode Here Listen to Episode Here Show Notes This episode is inspired by Kiri Masters’ Forbes article, "Amazon Wants To Sell Its Ad-Tech To Retailers. Is It A Trojan Horse?" published on January 13, 2025. Will retailers embrace Amazon's bold move into retail media technology?
Episode
Watch Episode Here Listen to Episode Here Show Notes In this deep dive, we unpack Amazon Rufus's patent and what it means for e-commerce strategy. Learn how its semantic similarity model, click training data, and visual label tagging are reshaping product discovery. Discover why traditional keyword optimization may