Kiri Masters is an independent commentator, speaker, advisor, and podcast host covering the retail media industry.
Blog
Unilever's new CEO Fernando Fernandez recently participated in a "fireside chat" with Barclays to address investor concerns following the leadership change. While he never explicitly mentioned retail media or ecommerce marketplaces during the interview (unusual in itself), his comments reveal significant implications for Unilever's
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we analyze Unilever’s new CEO Fernandez's first major speech, where he surprisingly omits any mention of e-commerce or retail media. This deviation is unusual compared to industry norms, but it may indicate these elements are
Blog
I'm excited to continue our deep dive series with Lauren Schiavone, founder of Wonder Consulting. In this installment, we're exploring perhaps the most transformative aspect of AI in retail: how it's fundamentally changing the consumer path to purchase. Lauren brings nearly two decades of
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Watch Episode Here Listen to Episode Here Show Notes In this episode of the AI in Retail Deep Dive Series, the host Kiri Masters converses with Lauren Schiavone, founder of AI-focused consultancy, Wonder Consulting, about how AI agents and assistants are transforming the path to purchase. They discuss the shift
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The job title says 'Retail Media Manager,' but the reality might as well be 'Digital Renaissance Person.' In an industry where no one follows a traditional career path and the landscape transforms monthly, how do you find the right talent? Here's what we'
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we hear from industry experts Brian Dudzinski, Alicia Ponzani, and Brea Keating as they discuss the multifaceted nature of e-commerce roles. Brian emphasizes the need for versatile talent who can adapt to ever-changing platforms. Alicia shares insights on
Blog
Last week, I stumbled upon three separate research reports that, when viewed together, reveal something critical about Amazon's evolving marketplace strategy. While each report was interesting independently, the real insights emerged when I overlaid the data sets. As we enter March 2025, it's clear that Amazon
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Watch Episode Here Listen to Episode Here Show Notes In this episode, the host Kiri Masters delves into three key research reports that collectively outline Amazon's evolving marketplace strategy as of March 2025. The analysis centers on three main fronts: the growth of Amazon's private label
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This article originally appeared in my column for Forbes.com on February 25, 2025. Retail's AI revolution is entering its third wave. After predictive AI and generative AI, autonomous agents capable of completing shopping tasks without human intervention are emerging as the next frontier. Salesforce's latest
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we explore the transformative wave of AI in retail, focusing on agentic AI systems capable of autonomously completing tasks without human intervention. Research shows nearly a third of consumer goods companies are already leveraging generative AI, but the
Blog
I'm excited to continue my five-part series with AI strategy expert Lauren Schiavone, founder of Wonder Consulting. In our previous conversations, we explored AI literacy fundamentals and practical applications for retail media professionals. Today, we're tackling a critical challenge many brands and retailers face: how to
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Watch Episode Here Listen to Episode Here Show Notes In this episode, Lauren Schiavone, founder of Wonder Consulting, an AI-focused consultancy, shares her expertise on how leaders in roles such as media buying, CPG, and brand management can effectively select AI-enabled partner solutions. The discussion covers key differences between AI