Episode

Beyond Keywords: The Evolution of Sponsored Ads

Watch Episode Here Listen to Episode Here Show Notes Dive deep into the evolving landscape of retail media as we explore the shift from keyword-driven to product-driven sponsored ads. Learn why retailers are embracing new targeting models, and discover the emerging "behavior first" approach that could reshape digital

Episode

Amazon Rufus is a glimpse into the future of AI shopping assistants

Watch Episode Here Listen to Episode Here Show Notes Take a deep dive into Amazon's Rufus AI shopping assistant and what it means for e-commerce's future. We explore early findings showing how AI assistants may prioritize personalization over traditional search rankings, plus examine how sponsored placements

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