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Watch Episode Here Listen to Episode Here Show Notes In this panel episode, retail media leaders discuss the evolving landscape of metrics in the industry. Josh Clarkson,Global Lead for Retail Media at Mars, and Chief Consultant at Edify Digital Commerce Consulting, argues that the focus should be on using
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we delve into key insights from an interview with Mirko Saul, the SVP of Innovation at Schwarz Digital, featured on the Off Bounds podcast hosted by Paula Macaggi. Schwarz Digital is the technology arm of Schwarz Group, the
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we explore Amazon's recent launch of Nova Act, a developer tool for AI agents designed to facilitate various internet-based actions, from apartment hunting to transactional tasks. Comparing it to OpenAI's Operator, we discuss how
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we discuss a Forbes article written by our host Kiri Masters about Home Depot's distinctive strategy in the retail media landscape. Unlike many retailers focusing solely on monetizing digital shelf space, Home Depot emphasizes the supplier
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we delve into how failure serves as feedback in retail media, turning initial setbacks into strategic successes. Brand leaders share their experiences with product reformulations, agency transitions, and high-budget campaigns that initially failed but eventually led to significant
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Watch Episode Here Listen to Episode Here Show Notes In this episode, the host Kiri Masters' recalls a surprising incident where two star employees were found working for both their agency and a competitor simultaneously. This revelation sparked a deeper investigation into how to distinguish genuine expertise from mere
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Watch Episode Here Listen to Episode Here Show Notes This episode tackles the common industry fixation on Return on Ad Spend (ROAS), exploring how retail media leaders achieve growth by shifting focus away from this single metric. Hear pivotal experiences from brand leaders like Justin Bomberowitz of WILDE Brands, Jamie
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Watch Episode Here Listen to Episode Here Show Notes In this episode, the host Kiri Masters explores the implications of Amazon's Alexa Plus on brand strategies and product discovery. Building on Kiri's Forbes post, the discussion focuses on a recently uncovered patent that signifies a shift
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Watch Episode Here Listen to Episode Here Show Notes In this practical episode, the host Kiri Masters shares invaluable insights on building your personal brand through speaking engagements, whether you're on the brand side or solution provider side of retail. She breaks down the unique benefits and challenges
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Watch Episode Here Listen to Episode Here Show Notes In this episode, the host Kiri Masters' discusses Amazon's recent announcement of Alexa Plus, a significant upgrade to Alexa's capabilities by integrating voice commands with Rufus's advanced product intelligence. This fusion aims to create
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we explore Best Buy's upcoming launch of a third-party marketplace in the US set for this summer. While expanding its product range is a goal, the primary focus is on building a robust advertising business. We
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Watch Episode Here Listen to Episode Here Show Notes In this special 3-part series, Jordan Witmer, Managing Director of Unified Commerce at the agency Nectar First, joins Kiri to riff on the business of retail media from an advertiser, technology, and retailer perspective. we discuss about how retailers are jumping