Blog
Its my first year at Cannes, but it's not my friend Lauren's. Lauren Livak is Executive Director of the Digital Shelf Institute and she and my arch-nemisis Colin Lewis were discussing how the brands and CMOs tended to hang out in the Palais section of the
Blog
I take a moment to reflect on what this journey has taught me so far. I share five key lessons from launching and sustaining this daily(ish) content experiment, and walk through the most popular (and surprising) episodes to date.
AI
The agentic AI wave is coming at blistering speed. Waiting on the sidelines is no safer than it was when retail marketplaces first appeared.
AI
These examples prove that real problems can be solved with the right tools.
Blog
Here's the reality: asking shoppers about retail media ads is like asking fish about water—they're swimming in it without realizing it exists.
Blog
Advertisers have both a duty and a right to understand how RMNs are built—and how that structure impacts their performance.
AI
EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029.
Career
The reality is that this year, conference expenses will likely be under more scrutiny than ever before across our industry. Successful conference attendance requires the same strategic thinking we apply to retail media campaigns.
AI
I spent 2 hours reading Mary Meeker’s 340-page AI trends report so you don’t have to... But you probably still should. Here are my 6 highlights for retailers, brands and agencies.
Blog
The real question is whether Amazon will preserve the transparency and control that increasingly define its competitive advantage against the black box futures its rivals envision.
Blog
The placement of e-commerce teams seems to depend heavily on a company's history, existing strengths, and the gaps they need to fill. Still, it's always interesting to hear how other brands are set up.
Blog
On a recent Jason + Scot Show podcast episode, Jason Goldberg argued that all the excitement around retail media fizzles once you step off Amazon’s turf: Sponsored Products Ads dominate, small 3P sellers fund most of them, and regional or specialty networks lack true incremental dollars. I totally took the