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Beast Games Isn't Just A Hit—It's Amazon's New Retail Media Weapon
This post originally appeared in my column for Forbes.com, on Tuesday January 21st, 2025. Amazon Prime Video's
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A picture paints a thousand words: 5 analogies to help ecommerce 'click' with execs
Sometimes the most effective way to explain complex concepts is through relatable analogies. I decided to tap into the collective
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Retail Media Growth Will Slow in 2025: Here’s Why
Retail media networks (RMNs) have been digital advertising's golden child, but 2025 marks an inflection point in their
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How Open AI's "Operator" Will Change Retail As We Know It
As AI adoption accelerates among consumers, who controls the consumer interface will control the new “retail media.” In some ways, it’s a re-run of the Google or Amazon era of search advertising—only now with hyper-personal data and no real “visual” interface.
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How This Failed 1916 Grocery Chain Changed Shopping Forever
My takeaways from the book, "Clarence Saunders & The Founding of Piggly Wiggly," a story that has striking relevance right now as drugstores like Walgreens face criticism for becoming highly inconvenient places to shop.
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Online Channels Set to Drive CPG Growth in 2025: Why Retail Media is Taking Center Stage
While physical store sales declined last year, digital channels delivered all of the growth for CPG brands. But not all digital channels are created equal - and the data finally proves which ones actually work.
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The Skills That Actually Matter in Retail Media (According to 4 Brand-Side Leaders)
If you could go back to the start of your career and pick up a skill earlier, what would it be?
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LinkedIn: Your Retail Media Trend Radar
LinkedIn is the industry water cooler. The discussions that happen on this platform can be even more valuable because they're vetted by the community. Here I share how I use LinkedIn as my go-to source for industry insights.
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Academic Research Reveals The Ultimate Amazon Ads Budget Allocation
This research is groundbreaking for two reasons. First, it offers a rare peek behind the curtain of Amazon’s advertising algorithms. And second, it provides data-driven strategies that brands of all sizes can use to allocate their ad budgets effectively.
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Primal Branding: Book Review
"Why do some products mean something to us while other products—with essentially the same features and benefits—do
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What's next after finally landing that VP of Ecommerce role?
... Let's talk about careers in ecommerce — what it takes to reach the top and finally get that VP
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Amazon's Rufus AI Patent, Explained
Amazon's launch of Rufus AI in early 2024 generated plenty of buzz about conversational shopping, but a recently uncovered patent reveals something far more significant: a fundamental shift in how products will be discovered and purchased on Amazon
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