Finding quality educational resources—particularly free ones—can be challenging in this fast-moving sector. Several organizations are working to close this knowledge gap with accessible, high-quality content. Here are five valuable learning opportunities available now.
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When I wrote about transparency challenges in retail media networks for Forbes last week, I knew there were significant performance
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Amazon's ad engine is getting hungry.
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As retail media networks multiply, many brands are rushing to shift budgets to digital. But leading consumer brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, rather than treating them as separate disciplines
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Ever had your heart broken by a data platform? In retail media, it's not just about chocolates and
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Transparency has emerged as a critical differentiator for attracting advertiser dollars. But "transparency" means different things to different stakeholders, and retailers are discovering that solving this challenge requires fundamental changes to their approach.
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As retail media networks become table stakes for retailers, Thrive Market is charting a distinctly different course.
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After reviewing the latest IAB and WARC projections for digital advertising dollars in 2025, something caught my eye. Both organizations
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Ever feel like retail media keeps you up at night? You're not alone. As someone who regularly connects
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A recent Financial Times article about Amazon's plans to upgrade Alexa with generative AI capabilities sparked some fascinating
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With the projected growth in ecommerce and retail media, it's safe to say we'll have some
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Last week I wrote about how AI shopping agents are set to become the new consumer interface, potentially shifting control
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