AI
Will AI agents like ChatGPT make money through ads, or by becoming the next Amazon-style marketplace? In this piece, I share highlights from my conversation with Scot Wingo on the Retailgentic podcast.
Blog
History is littered with technologies that never escaped the hype cycle. But some innovations that became mainstream also looked absurd at the time.
Blog
Dollar General is betting that its 20,000+ stores scattered across rural America represent an advertising opportunity that most buyers are completely missing.
AI
Online shopping has become exhausting detective work for millions of consumers.
Blog
With Circana’s acquisition of Nielsen’s Marketing Mix Modeling business in August and NCSolutions in June, the company is positioning itself as the independent arbiter retail media desperately needs.
AI
The IAB and MRC has been herding cats in an effort to engage the retail media industry in measurement standards. Industry participants have various explanations as to why adoption is not yet widespread.
Blog
Trade dollars are flowing into retail media channels. Retail media platforms are absorbing trade's operational complexity. Who wins?
Blog
The gap between stated and revealed preferences isn't going away. But neither is the opportunity for brands who show up where shoppers are actually going—not where they say they'll go.
AI
Sometimes you just need to hear how other people are actually using AI in certain ways before the light bulb goes off.
Blog
But the really interesting part of Best Buy's upfront-style 'We Got Next' showcase was how the electronics giant positioned itself as infrastructure that other retailers can plug into for data collaboration and audience extension.
AI
New panel research shows that consumers are familiar with AI and are starting to use it throughout their shopping journey, and while familiarity with agentic commerce is low, most consumers are interested in the concept.
Blog
Social commerce—buying products directly within social media apps—is laziness as a business strategy. Meet customers where they're scrolling, remove friction, make buying as effortless as double-tapping a video.