Blog
Get On The Damn Stage
Let's talk about getting on stages, panels, and podcasts—and why you need to stop overthinking it.
Blog
Blog
Inside Mars's Retail Media Investment Matrix
Major CPG brands are building formal evaluation frameworks to decide which RMNs deserve budget. But here's the downer: even when networks make the cut on paper, it may not translate to media spend.
Blog
Have Retailers Lost Discovery to AI for Good?
Retailers have spent the last decade optimizing every pixel of their digital properties. Personalization engines, A/B testing frameworks, predictive algorithms—millions invested to control what shoppers see at every touchpoint. Does any of that matter anymore?
Amazon
Unfiltered Thoughts From Unboxed
Candid takes on Amazon Unboxed: where various advertising features were announced to a huge audience of agencies, some big-spending brands, and tech vendors in the ecosystem.
Ad Tech
3 New Developments In RTB (Real Time Bidding) For Retail Media
For many, RTB carries baggage from its early programmatic display days. But Andreas Reiffen, CEO and co-founder of Pentaleap, has a different take: RTB is the key to unlocking retail media's next phase of growth.
Blog
Ace Hardware's RedVest Media: Notes From My Interview With Molly Hjelm
Ace is "wonderfully late" to retail media—but that's by design. She's watched everyone else make mistakes, and now she's ready to pounce.
AI
Why GEO Isn't Enough: What CPG Brands Actually Control in Agentic Commerce
When AI agents start actually transacting—completing purchases on behalf of consumers—they'll need something beyond GEO (Generative Engine Optimization)
Blog
Three Companies Monetizing Moments That Most Retailers Ignore
RMN leaders privately admit agentic AI keeps them up at night. These three companies might have stumbled onto something useful.
Personal
Apply For The Damn Award
How many articles have you written but not published? How many awards have you not applied for? How many times have you thought "I should start that podcast" and then... didn't?
Blog
Commerce GPTs Explained—And Why Retail Media Professionals Need to Pay Attention
Shoppers are starting to get comfortable with AI shopping assistants. Amazon Rufus was reported to have 250 million customers using it in 2025 according to Amazon’s Q3 earnings call. And shoppers using Rufus are 60% more likely to complete a purchase. That shows that these chat-based AI tools are
RMN Profile
Sam's Club Cracked the Code on In-Store Retail Media—Here's How They Did It
After touring their Murfreesboro club with Harvey Ma (who runs Sam's Club's Member Access Platform), I saw something rare: a retailer that actually figured this out.
Blog
Some Retailers Want to Power Other Retailers' Ad Businesses. Will It work?
Amazon, Instacart, and Best Buy want to power other retailers' ad businesses. Will it fly?