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Blog
Amazon Haul Expands As Chinese Competitors Face Tariff Upheaval
The article was originally published for my column for Forbes on April 23rd, 2025. Amazon is expanding its new low-cost
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The Shopping Agent War Begins
In the classic board game Risk, players maneuver armies across continents, form strategic alliances, and attempt to control territory. Today,
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Blog
WOAS: The Truth About Wasted Retail Media Spend
When I was a Cub Scouts den leader, we held a talent show where the winner was decided by popular
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Blog
Don't Just Put the Intern on It: Breaking the Cycle of E-Commerce Resistance
I started consulting for brands wanting to grow their Amazon business in 2015, and back then, I felt more like
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Vibe Marketing in Retail Media
I've been hearing a lot about 'vibe marketing' lately— podcasts, buzzy DTC marketers on X, and
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Our New 2-Speed Marketplace
Last summer I took my 8-year old son to a carnival while visiting friends in Cleveland. We warmed up with
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Blog
Is the Marketing Funnel Dead? 3 Retail Leaders Share Alternative Models
The traditional marketing funnel has been a cornerstone of customer journey mapping for decades. But in today's fragmented
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The Other Side of the Story: Why Retailers Struggle with Media Measurement & Standardization
While brands increasingly demand greater transparency and standardization in retail media measurement, the retailer perspective often goes unheard. That'
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Why Real-Time Bidding Is Retail Media's Next Frontier
This post originally appeared in my column for Forbes.com on Wednesday April 2. Link to orginal post The retail
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I Tested Amazon's AI Shopping Agent That Buys From Other Websites — Here's Why It Matters
Amazon has quietly launched one of the most significant developments in agentic AI shopping: a feature called "Buy For
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Which new metrics these 3 retail media leaders are embracing
Metrics drive decisions, but are we tracking the right ones? On today's panel episode, I'm asking
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RMBC
'Greatness Rejects All First Time Applicants' - 4 Brand-Side Retail Media Leaders Share Their Failures
In retail media, sometimes you need to fail spectacularly before you can succeed strategically. The experience of these 4 brand-side retail media leaders offer valuable lessons for anyone navigating the complex retail media landscape.
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