![What Is Your AI Agent Buying? [New Research]](/content/images/size/w600/2025/08/agentic-shopping.png)
AI
A new research study from Columbia and Yale researchers gives us the first real look at how AI agents actually shop when left to their own devices. The findings should make every brand and retailer rethink their assumptions about the AI-driven commerce future that's coming faster than most realize.
AI
Rufus is building persistent memories of who I am as a shopper, transforming from a search tool into something closer to a relationship. A relationship more like the ones we're starting to build with AI tools in our personal lives.
Career
The key isn't being reckless—it's being willing to challenge conventional wisdom when the opportunity presents itself.
Blog
Just as ad networks and exchanges brought order to the fragmented display advertising market, retail media federations are emerging as the logical next step in an industry that's grappling with signficant complexity.
Blog
Ads have been quietly running inside AI assistants since February 2023, generating real revenue and delivering performance metrics that often beat traditional search advertising.
Blog
70% of shoppers have experimented with AI tools to help them shop, yet less than 15% use retailer AI shopping assistants.
Blog
The Amazon FBA goldrush of the 2010s minted millionnaires, before becoming unsustainable. Now we could see the same pattern emerge with AI-enabled checkouts.
Blog
Three brand-side retail media leaders share a metric that isn't necessarily sexy or new, but is absolutely essential to how they run their business.
Blog
What retailers and brands should be doing to prepare for a future where AI agents ignore Sponsored Product ads.
Blog
What happens to retail media when consumer behavior shifts from browsing retailer websites and apps, to using personal shopping agents?
Blog
I asked four brand-side leaders about their most productive moments and win-win scenarios with their shopper marketing teams.
Blog
Commerce media is the new Retail Media. It's new definition by the IAB marks a transition that has already been occurring as brands consider any viable mechanism to meet the consumer where they are.