AI
What Big Agencies Believe About Retail Media
The survey of large US agency media buyers paints a picture of an industry caught between potential and execution.
AI
Blog
How Loyalty Programs Give Retailers the Edge in an AI Shopping Future
Retailers and brands that win won't be those clinging to purposefully opaque points-and-discounts models hoping to outlast AI disruption. They'll be the ones rebuilding their programs as preference engines that agents can actually read and act on.
Blog
Yes, AI Agents Hate Ads Today— But Will That Last?
Today's AI models treat sponsored products like a credibility tax. But viewing this as permanent misunderstands both how AI evolves and how markets adapt.
![What Is Your AI Agent Buying? [New Research]](/content/images/size/w600/2025/08/agentic-shopping.png)
AI
What Is Your AI Agent Buying? [New Research]
A new research study from Columbia and Yale researchers gives us the first real look at how AI agents actually shop when left to their own devices. The findings should make every brand and retailer rethink their assumptions about the AI-driven commerce future that's coming faster than most realize.
AI
Why RMNs Keep Their Tech Stacks Secret
Retailers who continue playing hide-and-seek with their tech stacks risk losing advertiser interest, as advertisers take their budgets to partners willing to have honest conversations about how their platforms actually work.
AI
Rufus Remembers Me
Rufus is building persistent memories of who I am as a shopper, transforming from a search tool into something closer to a relationship. A relationship more like the ones we're starting to build with AI tools in our personal lives.
Blog
Ads in AI Are Older Than You Think
Ads have been quietly running inside AI assistants since February 2023, generating real revenue and delivering performance metrics that often beat traditional search advertising.
Blog
Retailer AI Assistants: Are Shoppers Actually Using Them?
70% of shoppers have experimented with AI tools to help them shop, yet less than 15% use retailer AI shopping assistants.
Blog
AI-Native Brands Will Be The New Amazon FBA Goldrush
The Amazon FBA goldrush of the 2010s minted millionnaires, before becoming unsustainable. Now we could see the same pattern emerge with AI-enabled checkouts.
AI
Criteo Built the Retail Media Playbook. Now Rivals Are Using It Against Them
Everyone seems to want to dunk on Criteo lately, even their tech partners. What does this tell us about the state of retail media?
Blog
Agentic Shopping Poses An Existential Threat To Retail Media (Part 2)
What retailers and brands should be doing to prepare for a future where AI agents ignore Sponsored Product ads.
Blog
Why Agentic Shopping Poses an Existential Threat to Retail Media (Part 1)
What happens to retail media when consumer behavior shifts from browsing retailer websites and apps, to using personal shopping agents?