AI
Why GEO Isn't Enough: What CPG Brands Actually Control in Agentic Commerce
When AI agents start actually transacting—completing purchases on behalf of consumers—they'll need something beyond GEO (Generative Engine Optimization)
AI
Blog
Commerce GPTs Explained—And Why Retail Media Professionals Need to Pay Attention
Shoppers are starting to get comfortable with AI shopping assistants. Amazon Rufus was reported to have 250 million customers using it in 2025 according to Amazon’s Q3 earnings call. And shoppers using Rufus are 60% more likely to complete a purchase. That shows that these chat-based AI tools are
AI
2 Ways Retailers Can Compete In An AI-Enabled Shopping Future
What happens to a retailer's data advantage when AI platforms like ChatGPT start processing transactions? Perhaps the answer isn't as bleak as you might think.
Blog
While We Debate What's 'Really' Agentic, Retail Media's Foundation Is Already Shifting
Today's instant checkout might not meet the technical definition of agentic commerce. DBut the coming disruption to the retail media business model doesn't care about semantics.
AI
What Will Make LLMs More Money: Ads Or Marketplaces?
Will AI agents like ChatGPT make money through ads, or by becoming the next Amazon-style marketplace? In this piece, I share highlights from my conversation with Scot Wingo on the Retailgentic podcast.
Blog
Agentic Shopping Might Seem Crazy. So Did Self-Service Supermarkets.
History is littered with technologies that never escaped the hype cycle. But some innovations that became mainstream also looked absurd at the time.
AI
I Got Prime Deals. Or Did I? Why Consumer Distrust Is AI Shopping's Real Opening
Online shopping has become exhausting detective work for millions of consumers.
AI
Retail Media's Measurement Problem: It's Not Just the Retailers
The IAB and MRC has been herding cats in an effort to engage the retail media industry in measurement standards. Industry participants have various explanations as to why adoption is not yet widespread.
Blog
AI Makes Shopping Easier. But Shoppers Still Check The Receipts.
The gap between stated and revealed preferences isn't going away. But neither is the opportunity for brands who show up where shoppers are actually going—not where they say they'll go.
AI
How Brand Leaders Are Using AI Today (That They Weren't a Year Ago)
Sometimes you just need to hear how other people are actually using AI in certain ways before the light bulb goes off.
AI
AI-Enabled Shopping Hits 74% Adoption
New panel research shows that consumers are familiar with AI and are starting to use it throughout their shopping journey, and while familiarity with agentic commerce is low, most consumers are interested in the concept.
Blog
The 3 Ways Agentic Commerce Could Destroy Retail Media
While the timeline remains uncertain, the direction is clear. Retailers clinging to traditional advertising models without planning for agent-mediated commerce risk being left behind.