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How AI-enabled shopping impacts retail media

Explore AI (77 articles)

'Nobody Wakes Up Wanting To Chat With A Retailer'

Kiri Masters
Aug 13, 2026 in AI

The agentic media buying race has a problem: nobody's asked the buyers

Kiri Masters
Aug 12, 2026 in AI

11% of Shoppers Using AI Think They Bought Something Inside an AI App. They Probably Didn't.

Kiri Masters
Aug 6, 2026 in AI

What it means for retail media when AI chat has only 2 ad slots

Kiri Masters
Aug 5, 2026 in AI

Same Words, Different Forks

Kiri Masters
Jun 23, 2026 in AI

The Shopping Signals That Are Changing With AI

Kiri Masters
Jun 8, 2026 in AI

The Political Gift of an AI Mandate

Kiri Masters
May 28, 2026 in AI

Amazon's Agent Door Only Swings One Way

Kiri Masters
May 27, 2026 in AI

The Hallucination Is That Everything Is Just Fine As It Is

Kiri Masters
May 14, 2026 in AI

No Incentive To Sound The Alarm

Kiri Masters
May 12, 2026 in AI

No Eyes on the Ad

Kiri Masters
Apr 20, 2026 in AI

Not all shopping is fun

Kiri Masters
Apr 13, 2026 in AI

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'Nobody Wakes Up Wanting To Chat With A Retailer'

The agentic media buying race has a problem: nobody's asked the buyers

11% of Shoppers Using AI Think They Bought Something Inside an AI App. They Probably Didn't.

What it means for retail media when AI chat has only 2 ad slots

Same Words, Different Forks

The Shopping Signals That Are Changing With AI

The Political Gift of an AI Mandate

Amazon's Agent Door Only Swings One Way

The Hallucination Is That Everything Is Just Fine As It Is

No Incentive To Sound The Alarm

No Eyes on the Ad

Not all shopping is fun

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