AI
Retailers who continue playing hide-and-seek with their tech stacks risk losing advertiser interest, as advertisers take their budgets to partners willing to have honest conversations about how their platforms actually work.
AI
Rufus is building persistent memories of who I am as a shopper, transforming from a search tool into something closer to a relationship. A relationship more like the ones we're starting to build with AI tools in our personal lives.
Blog
Ads have been quietly running inside AI assistants since February 2023, generating real revenue and delivering performance metrics that often beat traditional search advertising.
Blog
70% of shoppers have experimented with AI tools to help them shop, yet less than 15% use retailer AI shopping assistants.
Blog
The Amazon FBA goldrush of the 2010s minted millionnaires, before becoming unsustainable. Now we could see the same pattern emerge with AI-enabled checkouts.
AI
Everyone seems to want to dunk on Criteo lately, even their tech partners. What does this tell us about the state of retail media?
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What retailers and brands should be doing to prepare for a future where AI agents ignore Sponsored Product ads.
Blog
What happens to retail media when consumer behavior shifts from browsing retailer websites and apps, to using personal shopping agents?
Blog
Walmart’s big bet on an open ecosystem is a signal to other retailers, and brands.
AI
The agentic AI wave is coming at blistering speed. Waiting on the sidelines is no safer than it was when retail marketplaces first appeared.
AI
These examples prove that real problems can be solved with the right tools.
AI
EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029.