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Show Notes
Dive into groundbreaking Amazon Ads research report revealing what really works in retail media. We unpack four key findings from Amazon's own scientists: the superior performance of Sponsored Brand Video across all metrics, the impact of brand size on ad performance, the importance of targeting precision, and the surprising influence of retail actions like reviews. Get ready for data-backed insights that could transform your Amazon advertising strategy.
Check out the blog post from Kiri providing a comprehensive summary of the research: https://www.retailmediabreakfastclub.com/p/817df1fc-dfbb-4b42-83fe-7774cd6a7935/
Link to the actual research article: https://link.springer.com/article/10.1057/s41270-024-00294-2
CHAPTERS:
(00:00:00) Today's topic
(00:01:06) About the Show
(00:01:27) Research Study Overview
(00:02:27) Finding number one: Ad products aren't created equal
(00:03:52) Finding number two: Impact of Brand Size on Ad Performance
(00:04:29) Finding number three: The importance of targeting
(00:05:17) Finding number four: Retail actions amplify advertising
(00:07:09) Conclusion and further reading
(00:07:41) Outro
SOCIAL LINKS:
Website: https://www.retailmediabreakfastclub.com
LinkedIn: https://www.linkedin.com/in/kiri-masters/
Youtube: https://www.youtube.com/@retailmediabreakfastclub
Apple: https://podcasts.apple.com/us/podcast/retail-media-breakfast-club/id1782187624//
Spotify: https://open.spotify.com/show/3s5MuqcrsOmQDKn3uMYJKb
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