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Last week, I stumbled upon three separate research reports that, when viewed together, reveal something critical about Amazon's evolving marketplace strategy. While each report was interesting independently, the real insights emerged when I overlaid the data sets. As we enter March 2025, it's clear that Amazon
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, the host Kiri Masters delves into three key research reports that collectively outline Amazon's evolving marketplace strategy as of March 2025. The analysis centers on three main fronts: the growth of Amazon's private label
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This article originally appeared in my column for Forbes.com on February 25, 2025. Retail's AI revolution is entering its third wave. After predictive AI and generative AI, autonomous agents capable of completing shopping tasks without human intervention are emerging as the next frontier. Salesforce's latest
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we explore the transformative wave of AI in retail, focusing on agentic AI systems capable of autonomously completing tasks without human intervention. Research shows nearly a third of consumer goods companies are already leveraging generative AI, but the
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I'm excited to continue my five-part series with AI strategy expert Lauren Schiavone, founder of Wonder Consulting. In our previous conversations, we explored AI literacy fundamentals and practical applications for retail media professionals. Today, we're tackling a critical challenge many brands and retailers face: how to
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, Lauren Schiavone, founder of Wonder Consulting, an AI-focused consultancy, shares her expertise on how leaders in roles such as media buying, CPG, and brand management can effectively select AI-enabled partner solutions. The discussion covers key differences between AI
RMBC
I'm excited to continue our deep dive series with Lauren Schiavone, founder of Wonder Consulting. In this third installment, we're moving beyond the basics to explore a concept that's generating significant buzz in the retail media world: agentic AI. My goal with this short
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode of the Deep Dive on AI series, Lauren Schiavone, founder of Wonder Consulting, an innovative AI-focused consultancy, joins the discussion to differentiate between AI assistants and agentic AI. Lauren elaborates on how agentic AI operates autonomously to achieve
RMBC
These ecomm leaders share their most impactful mind-changing moments and the conversations that transformed their organizations' approach to retail media.
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Watch Episode Here Listen to Episode Here Show Notes This episode delves into impactful conversations between retail media teams and sales organizations, highlighting how perceptions of retail media networks can shift from being seen as mere lower funnel tactics to comprehensive full funnel powerhouses. Featuring insights from industry leaders Brian
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This week's episode of the excellent "Retail Media Therapy" podcast re-sparked my interest in Walmart's data and insights platform. Hosts Viv Craske and Colin Lewis discussed Walmart's recent rebrand of Luminate to "Scintilla" and offered an intriguing theory about its
Episode
Watch Episode Here Listen to Episode Here Show Notes This episode delves into Walmart's rebranding of its data and insights platform from Luminate to Scintilla, set for 2025. The discussion explores the implications of the new name, which hints at Walmart's larger ambitions to potentially develop