Episode
Watch Episode Here Listen to Episode Here Show Notes This episode tackles the common industry fixation on Return on Ad Spend (ROAS), exploring how retail media leaders achieve growth by shifting focus away from this single metric. Hear pivotal experiences from brand leaders like Justin Bomberowitz of WILDE Brands, Jamie
Blog
This post originally appeared in my column for Forbes.com, on Friday March 13, 2025. As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's Rufus product intelligence
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, the host Kiri Masters explores the implications of Amazon's Alexa Plus on brand strategies and product discovery. Building on Kiri's Forbes post, the discussion focuses on a recently uncovered patent that signifies a shift
Blog
Conference season is upon us, and while I'm missing most events until Cannes in June đ I've seen firsthand how public speaking transforms careers. The strategies for landing these spotsâand the benefits they bringâdiffer dramatically depending on which side of the industry you're
Episode
Watch Episode Here Listen to Episode Here Show Notes In this practical episode, the host Kiri Masters shares invaluable insights on building your personal brand through speaking engagements, whether you're on the brand side or solution provider side of retail. She breaks down the unique benefits and challenges
Blog
By combining Alexa's voice interface with Rufus's deep product knowledge, Amazon appears to be addressing the core limitations that have historically prevented voice from becoming a significant product discovery channel.
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, the host Kiri Masters' discusses Amazon's recent announcement of Alexa Plus, a significant upgrade to Alexa's capabilities by integrating voice commands with Rufus's advanced product intelligence. This fusion aims to create
Blog
By creating a vibrant third-party marketplace, Best Buy can potentially monetize more searches, tap into a new base of advertisers beyond its current stable of major brands, and introduce new ad formats tailored to an expanded product selection.Â
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, we explore Best Buy's upcoming launch of a third-party marketplace in the US set for this summer. While expanding its product range is a goal, the primary focus is on building a robust advertising business. We
RMBC
I'm wrapping up my three-part series with Jordan Witmer, Managing Director of Unified Commerce at Nectar First, where we've been exploring how "retailers are becoming retailers again". After examining the brand perspective in our previous conversations, today we're shifting focus to understand
Episode
Watch Episode Here Listen to Episode Here Show Notes In this special 3-part series, Jordan Witmer, Managing Director of Unified Commerce at the agency Nectar First, joins Kiri to riff on the business of retail media from an advertiser, technology, and retailer perspective. we discuss about how retailers are jumping
RMBC
Welcome back to the second installment of my mini-series with Jordan Witmer, Managing Director of Unified Commerce at Nectar First. In Part 1, we introduced the concept that "retailers are becoming retailers again". Today, we're diving deeper into the technology powering retail media networks and why