Blog
Metrics drive decisions, but are we tracking the right ones? On today's panel episode, I'm asking brand side retail media leaders about the new metrics they're embracing, and their answers might surprise you. One leader challenges the very premise of seeking out new metrics,
Episode
Watch Episode Here Listen to Episode Here Show Notes In this panel episode, retail media leaders discuss the evolving landscape of metrics in the industry. Josh Clarkson,Global Lead for Retail Media at Mars, and Chief Consultant at Edify Digital Commerce Consulting, argues that the focus should be on using
In a recent episode of the "OFFBounds" podcast, Mirko Saul, SVP of Innovation at Schwarz Digital, offered a rare glimpse into how one of Europe's largest retailers approaches technological innovation. As the technology arm of Schwarz Group—parent company of Lidl and Kaufland with 14,000
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, we delve into key insights from an interview with Mirko Saul, the SVP of Innovation at Schwarz Digital, featured on the Off Bounds podcast hosted by Paula Macaggi. Schwarz Digital is the technology arm of Schwarz Group, the
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, we explore Amazon's recent launch of Nova Act, a developer tool for AI agents designed to facilitate various internet-based actions, from apartment hunting to transactional tasks. Comparing it to OpenAI's Operator, we discuss how
Yesterday, Amazon quietly unveiled Nova Act—a new AI model from their "AGI Labs" designed to take autonomous actions across the web—along with an SDK for developers to start experimenting with it. Don't be fooled by the lack of consumer fanfare. This isn't
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, we discuss a Forbes article written by our host Kiri Masters about Home Depot's distinctive strategy in the retail media landscape. Unlike many retailers focusing solely on monetizing digital shelf space, Home Depot emphasizes the supplier
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, we delve into how failure serves as feedback in retail media, turning initial setbacks into strategic successes. Brand leaders share their experiences with product reformulations, agency transitions, and high-budget campaigns that initially failed but eventually led to significant
RMBC
In retail media, sometimes you need to fail spectacularly before you can succeed strategically. The experience of these 4 brand-side retail media leaders offer valuable lessons for anyone navigating the complex retail media landscape.
Blog
The Talent Gap That's Fueling Retail Media's Hiring Problems
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, the host Kiri Masters' recalls a surprising incident where two star employees were found working for both their agency and a competitor simultaneously. This revelation sparked a deeper investigation into how to distinguish genuine expertise from mere
RMBC
Is your company still obsessed with ROAS? You're not alone. But what happens when that single metric becomes a roadblock to real growth? I recently connected with several retail media leaders to ask them about those pivotal "aha moments" when they successfully shifted their organizations away