Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, the host Kiri Masters' discusses Amazon's recent announcement of Alexa Plus, a significant upgrade to Alexa's capabilities by integrating voice commands with Rufus's advanced product intelligence. This fusion aims to create
Blog
By creating a vibrant third-party marketplace, Best Buy can potentially monetize more searches, tap into a new base of advertisers beyond its current stable of major brands, and introduce new ad formats tailored to an expanded product selection.
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, we explore Best Buy's upcoming launch of a third-party marketplace in the US set for this summer. While expanding its product range is a goal, the primary focus is on building a robust advertising business. We
RMBC
I'm wrapping up my three-part series with Jordan Witmer, Managing Director of Unified Commerce at Nectar First, where we've been exploring how "retailers are becoming retailers again". After examining the brand perspective in our previous conversations, today we're shifting focus to understand
Episode
Watch Episode Here Listen to Episode Here Show Notes In this special 3-part series, Jordan Witmer, Managing Director of Unified Commerce at the agency Nectar First, joins Kiri to riff on the business of retail media from an advertiser, technology, and retailer perspective. we discuss about how retailers are jumping
RMBC
Welcome back to the second installment of my mini-series with Jordan Witmer, Managing Director of Unified Commerce at Nectar First. In Part 1, we introduced the concept that "retailers are becoming retailers again". Today, we're diving deeper into the technology powering retail media networks and why
Episode
Watch Episode Here Listen to Episode Here Show Notes In this special 3-part series, Jordan Witmer, Managing Director of Unified Commerce at the agency Nectar First, joins Kiri to riff on the business of retail media from an advertiser, technology, and retailer perspective. we discuss about how retailers are jumping
Blog
Ever wonder which software and services vendors are actually delivering value in the ecommerce and retail media space? The ones worth your budget, the rising stars, and those who've lost their edge? Let's face it – there are only so many trusted colleagues you can ask for
RMBC
I'm excited to kick off a new mini-series exploring a paradigm shift that I believe will define the retail media ecosystem for the next few years: retailers are becoming retailers again. To help unpack this concept, I've brought in Jordan Witmer, Managing Director of Unified Commerce
Episode
Watch Episode Here Listen to Episode Here Show Notes In this special 3-part series, Jordan Witmer, Managing Director of Unified Commerce at the agency Nectar First, joins Kiri to riff on the business of retail media from an advertiser, technology, and retailer perspective. we discuss about how retailers are jumping
Blog
Harvey Ma, who leads Sam’s Club’s Member Access Platform (MAP) is determined to change the narrative that retail media is an implicit tax on brands.
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, the host Kiri Masters' discusses key themes from her interview with Harvey Ma, focusing on Sam's Club's unique retail media platform. Unlike traditional retailers, Sam's Club reinvests media revenue back into