Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, we discuss a Forbes article written by our host Kiri Masters about Home Depot's distinctive strategy in the retail media landscape. Unlike many retailers focusing solely on monetizing digital shelf space, Home Depot emphasizes the supplier
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, we delve into how failure serves as feedback in retail media, turning initial setbacks into strategic successes. Brand leaders share their experiences with product reformulations, agency transitions, and high-budget campaigns that initially failed but eventually led to significant
RMBC
In retail media, sometimes you need to fail spectacularly before you can succeed strategically. The experience of these 4 brand-side retail media leaders offer valuable lessons for anyone navigating the complex retail media landscape.
Blog
The Talent Gap That's Fueling Retail Media's Hiring Problems
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, the host Kiri Masters' recalls a surprising incident where two star employees were found working for both their agency and a competitor simultaneously. This revelation sparked a deeper investigation into how to distinguish genuine expertise from mere
RMBC
Is your company still obsessed with ROAS? You're not alone. But what happens when that single metric becomes a roadblock to real growth? I recently connected with several retail media leaders to ask them about those pivotal "aha moments" when they successfully shifted their organizations away
Episode
Watch Episode Here Listen to Episode Here Show Notes This episode tackles the common industry fixation on Return on Ad Spend (ROAS), exploring how retail media leaders achieve growth by shifting focus away from this single metric. Hear pivotal experiences from brand leaders like Justin Bomberowitz of WILDE Brands, Jamie
Blog
This post originally appeared in my column for Forbes.com, on Friday March 13, 2025. As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's Rufus product intelligence
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, the host Kiri Masters explores the implications of Amazon's Alexa Plus on brand strategies and product discovery. Building on Kiri's Forbes post, the discussion focuses on a recently uncovered patent that signifies a shift
Blog
Conference season is upon us, and while I'm missing most events until Cannes in June 😭 I've seen firsthand how public speaking transforms careers. The strategies for landing these spots—and the benefits they bring—differ dramatically depending on which side of the industry you're
Episode
Watch Episode Here Listen to Episode Here Show Notes In this practical episode, the host Kiri Masters shares invaluable insights on building your personal brand through speaking engagements, whether you're on the brand side or solution provider side of retail. She breaks down the unique benefits and challenges
Blog
By combining Alexa's voice interface with Rufus's deep product knowledge, Amazon appears to be addressing the core limitations that have historically prevented voice from becoming a significant product discovery channel.