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Agentic Shopping Poses An Existential Threat To Retail Media (Part 2)
What retailers and brands should be doing to prepare for a future where AI agents ignore Sponsored Product ads.
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Blog
Why Agentic Shopping Poses an Existential Threat to Retail Media (Part 1)
What happens to retail media when consumer behavior shifts from browsing retailer websites and apps, to using personal shopping agents?
Blog
Shopper Marketing & Retail Media Goes Together Like PB&J
I asked four brand-side leaders about their most productive moments and win-win scenarios with their shopper marketing teams.
Blog
Will The Retail Industry Welcome The 'Commerce Media' Newcomers?
Commerce media is the new Retail Media. It's new definition by the IAB marks a transition that has already been occurring as brands consider any viable mechanism to meet the consumer where they are.
Blog
Amazon Q2 Earnings: What Industry Experts Say About Power Buying, Ad Overload, and AI Threats
Amazon's advertising juggernaut shows no signs of slowing, the retail fundamentals remain surprisingly strong despite economic headwinds, and AI initiatives are creating both opportunities and concerns for the platform's future.
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Walmart Reveals AI Roadmap That Points To A World Without Search Bars
Walmart’s big bet on an open ecosystem is a signal to other retailers, and brands.
Blog
Launching in New Marketplaces: Why Your Amazon Playbook Won't Work (According to 3 Industry Leaders)
I asked three brand-side leaders about their go-to strategies when launching existing products on new marketplaces.
Blog
Why Are Display Ads In Retail Media Still So Bad?
Melanie Zimmermann's insights from building Macy's retail media operation and now overseeing retail media globally at Criteo provide a roadmap for what needs to change.
Blog
I’m back, and I owe you an explanation
Quick life update: sometimes the universe has other plans.
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Cannes Confessional #4: RMNs Should Chase That Brand Marketing Budget
B2B retail media, the ad tech sophistication gap, and identifying what you 'came from the factory with'.
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Season Finale! Returning July 28
Season 2 kicks off on Monday July 28. Subscribe to the podcast, the email newsletter, or the LinkedIn newsletter and you’ll be notified when I’m back!
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Cannes Confessionals #3: The Funnel is Now a Tunnel
A conversation with Microsoft's AI in advertising leader, leadership lessons from eBay's ads chief, and why Andy Jassy prioritizes speed.