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The article was originally published for my column for Forbes on April 23rd, 2025. Amazon is expanding its new low-cost "haul" store at a pivotal moment for cross-border e-commerce. Six months after launching as a mobile-only beta, the retail giant has extended Amazon Haul to desktop consumers while
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In the classic board game Risk, players maneuver armies across continents, form strategic alliances, and attempt to control territory. Today, a similar high-stakes game is unfolding in the digital realm as tech giants position their AI shopping agents to capture the most valuable territory of all: consumer purchasing decisions. The
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Watch Episode Here Listen to Episode Here Show Notes In today's episode, I explore how major tech companies are positioning themselves in a high-stakes battle for control of consumer purchasing decisions through AI shopping agents. Like a global game of Risk, tech giants are maneuvering to capture the
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Watch Episode Here Listen to Episode Here Show Notes In this insightful episode, Kiri Masters breaks down the growing importance of offsite retail media, which extends retailers' advertising capabilities beyond their own digital properties. She explains how this approach allows brands to leverage retailers' rich first-party customer data
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Watch Episode Here Listen to Episode Here Show Notes The host Kiri Masters shares her framework for how brands evolve when selling on Amazon, from initial ignorance to full integration, while drawing parallels to current digital commerce challenges. She discusses insights from Stratably's report "How to Educate
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When I was a Cub Scouts den leader, we held a talent show where the winner was decided by popular vote. My den and I came up with a fun song act where we performed the kids song "Worms." But there was a key twist: at the end
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I started consulting for brands wanting to grow their Amazon business in 2015, and back then, I felt more like a salesperson for Amazon than a consultant. I'd hear things like: "Isn't Amazon a place to buy books?" "We don't want
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Watch Episode Here Listen to Episode Here Show Notes Podean, an independent retail media and marketplaces agency, recently launched the "WOAS" Awards (Waste of Ad Spend Awards), a parody award highlighting how brands unknowingly waste retail media budgets. The awards spotlight three key issues: ineffective targeting, unoptimized budgets,
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Watch Episode Here Listen to Episode Here Show Notes President Trump's sweeping tariffs are forcing consumer brands to make difficult trade-offs, with one of the most immediate impacts being on advertising and retail media spending. As brands face tariffs exceeding 100% on Chinese imports, many are cutting advertising
This post was originally published on my column for Forbes.com on April 8, 2025 President Trump's sweeping tariffs, including a 54% rate on Chinese imports (now 145% since the original article was published), are forcing consumer brands to make difficult tradeoffs across their businesses. Beyond product pricing
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I've been hearing a lot about 'vibe marketing' lately— podcasts, buzzy DTC marketers on X, and even recently in my LinkedIn feed. So naturally I got to thinking about whether marketing newest buzzword actually has any practical applications for brand marketers operating in the pointy end
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri Masters explores how "vibe marketing" - a concept originating in tech circles - can be applied to retail media strategies. She breaks down how this AI-powered approach enables marketers to rapidly iterate emotional angles at