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I originally wrote this post for Forbes.com on November 14, 2024 With the holiday shopping season representing up to 40% of annual retail sales for some brands, companies are fine-tuning their Black Friday-Cyber Monday (BFCM) strategies to maximize this crucial period. While discounting plays a critical role, its not
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This post originally appeared in my column for Forbes.com on November 8, 2024 As retailers enter 2025, they face a critical reality: simply having a retail media network is no longer enough. With retail media expected to comprise two-thirds of a projected $67 billion in media ad spending by
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This post originally appeared in my column for Forbes.com on November 5, 2024 "Creators are the life blood of social commerce and we wanted to get closer to that," Walmart Chief Marketing Officer William White told attendees at the inaugural Forbes Creator Upfronts last week. The event,
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This post originally appeared in my column for Forbes.com on November 1, 2024 With 53 shopping days remaining until Christmas, retailers and brands are preparing for a holiday season marked by heightened price sensitivity and evolving promotional strategies. In its 2024 Holiday Forecast, Salesforce predicts a 2% year-over-year global