![The History of Piggly Wiggly [Book Review]](/content/images/size/w600/2025/01/RMBC-Show-Art.png)
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode of Friday book review, Kiri discusses the book "Clarence Saunders & the Founding of Piggly Wiggly" and delves into the transformative vision of Clarence Saunders, the founder of Piggly Wiggly, who changed the grocery shopping experience
Blog
My takeaways from the book, "Clarence Saunders & The Founding of Piggly Wiggly," a story that has striking relevance right now as drugstores like Walgreens face criticism for becoming highly inconvenient places to shop.
Blog
While physical store sales declined last year, digital channels delivered all of the growth for CPG brands. But not all digital channels are created equal - and the data finally proves which ones actually work.
Episode
Watch Episode Here Listen to Episode Here Show Notes Stratably’s 2025 CPG Outlook, and Media Ads + Commerce’s most popular research from last year reveal a critical shift towards digital channels, which are driving all of the CPG growth in 2024 and are projected to account for two-thirds of
Blog
If you could go back to the start of your career and pick up a skill earlier, what would it be?
Episode
Watch Episode Here Listen to Episode Here Show Notes Join industry leaders from Monster Energy, Tom's of Maine, Advantice Health and U Beauty as they reveal the crucial skills they wish they'd developed earlier in their careers. Learn the importance of storytelling with data, effective communication,
Blog
LinkedIn is the industry water cooler. The discussions that happen on this platform can be even more valuable because they're vetted by the community. Here I share how I use LinkedIn as my go-to source for industry insights.
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri provides actionable steps to enhance your LinkedIn feed for staying updated with industry trends and research. Key tips include following industry leaders and thought leaders, using the notification bell to get updates from high-value profiles, and employing
Blog
This research is groundbreaking for two reasons. First, it offers a rare peek behind the curtain of Amazon’s advertising algorithms. And second, it provides data-driven strategies that brands of all sizes can use to allocate their ad budgets effectively.
Episode
Watch Episode Here Listen to Episode Here Show Notes Dive into groundbreaking Amazon Ads research report revealing what really works in retail media. We unpack four key findings from Amazon's own scientists: the superior performance of Sponsored Brand Video across all metrics, the impact of brand size on
Blog
"Why do some products mean something to us while other products—with essentially the same features and benefits—do not?" This is the central question that Patrick Hanlon explores in his 2006 book, Primal Branding. His answer? Brands are belief systems. And building a belief system around your
Episode
Watch Episode Here Listen to Episode Here Show Notes Dive into Kiri Masters’ insightful review of the book Primal Branding as she unpacks the seven elements of the primal branding code that can revolutionize your retail strategy. From creation stories to sacred words, discover how these timeless principles foster deeper