Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri discusses the increasing issue of return fraud faced by Amazon sellers, a problem highlighted through discussions on Reddit and interviews with affected sellers. Addressing fraudulent activities such as customers returning damaged or different items, Kiri explains the
Blog
As retail media networks become table stakes for retailers, Thrive Market is charting a distinctly different course.
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, we explore how Thrive Market successfully built a retail media network by focusing on vendor and customer experiences. Kiri shares insights from an interview with April Lane, Thrive Market's Chief Merchandising Officer. Key achievements include doubling
Blog
After reviewing the latest IAB and WARC projections for digital advertising dollars in 2025, something caught my eye. Both organizations are measuring retail media growth separately from CTV, digital video, and search. But Retail Media IS CTV, digital video, and search.... This got me thinking about how we classify these
Episode
Watch Episode Here Listen to Episode Here Show Notes This episode delves into the evolving landscape of retail media and its relationship with traditional digital advertising channels like CTV, video, and search. Kiri explores discrepancies in how industry analysts, such as the IAB, WARC categorize retail media versus public perception,
Blog
Ever feel like retail media keeps you up at night? You're not alone. As someone who regularly connects with brand leaders in this space, I've noticed a pattern of shared anxieties about the rapidly evolving retail media landscape. To dig deeper into these concerns, I reached
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, industry experts discuss the anxieties brand leaders face in the rapidly evolving retail media landscape. Key topics include the immense pressure on budgets, the complexity of managing numerous retail networks, and the impact of inexperienced players driving up
Blog
A recent Financial Times article about Amazon's plans to upgrade Alexa with generative AI capabilities sparked some fascinating discussions about the future of voice commerce. The comments section, often a goldmine of consumer sentiment, painted a telling picture of current user perception: "Ours is used mainly for
Episode
Watch Episode Here Listen to Episode Here Show Notes This episode delves into Amazon's transformation of Alexa from a basic command-response system to a sophisticated AI agent powered by their in-house LLM, Nova. We explore the reasons behind Alexa's stagnation over the past eight years, including
Blog
With the projected growth in ecommerce and retail media, it's safe to say we'll have some empty seats to fill. There's no bachelor's degree in retail media that I'm aware of. Current individual contributors and leaders alike come from a
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, seasoned professionals from companies like Quickfire, Monster Energy, Petmate, Advantis Health, and U Beauty share their insights and advice for newcomers to retail media. Highlights include Scott Oshman emphasizing the importance of understanding digital advertising fundamentals, Ben Galvin
Blog
Last week I wrote about how AI shopping agents are set to become the new consumer interface, potentially shifting control of retail media from retailers to AI platforms. I shared: * The fundamental power shift from retailers to AI platforms * The disruption of traditional retail media revenue models * The transformation of