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When I wrote about transparency challenges in retail media networks for Forbes last week, I knew there were significant performance gaps between industry leaders and the rest of the pack. But new data from the Path To Purchase Institute in partnership with Transunion reveals just how massive this divide really
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we dive into new data from the report published by Path to Purchase Institute and TransUnion, revealing massive performance gaps among retail media networks. Top performers like Amazon boast high ratings, while networks such as Dollar General and
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Amazon's ad engine is getting hungry.
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we discuss Amazon's recent test of offsite product links in mobile search results, an unprecedented move aimed at expanding its advertising inventory. The episode delves into the motivations behind this strategy, including the potential for increasing
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As retail media networks multiply, many brands are rushing to shift budgets to digital. But leading consumer brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, rather than treating them as separate disciplines
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Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri focuses on the evolution of retail media spending. The discussion covers various data points from IAB Australia, highlighting how retail media budgets are being reallocated from traditional and social media channels, as well as trade retail budgets.
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Ever had your heart broken by a data platform? In retail media, it's not just about chocolates and roses - sometimes it's about algorithms and analytics that leave us crying into our spreadsheets. I recently connected with several industry leaders to discuss their biggest "heartbreaks&
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Watch Episode Here Listen to Episode Here Show Notes In this special Valentine's Day episode, brand leaders from companies like Quickfire, Monster Energy, Petmate, and U Beauty reveal the moments that broke their hearts in retail media. Scott Oshman discusses the chaos caused by the shift to GA4,
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Transparency has emerged as a critical differentiator for attracting advertiser dollars. But "transparency" means different things to different stakeholders, and retailers are discovering that solving this challenge requires fundamental changes to their approach.
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri delves into the complexities of transparency in retail media, extending beyond basic reporting to the control brands have over their campaigns and success measurements. Insights from Jordan Witmer, Managing Director of Retail Media at Nectar First, highlight
This post originally appeared in my column for Forbes.com, on Wednesday February 5, 2025. More than $10 billion in incremental ad spending will flow into U.S. retail media in 2025, according to Emarketer. Yet as investment surges, brands face a growing challenge: proving these increasing budgets are actually
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri explores the rapid growth of retail media, which is expected to see over $10 billion in new ad spending in the US by 2025. Despite its increasing importance, brands face significant challenges in measuring the effectiveness of