Episode
Watch Episode Here Listen to Episode Here Show Notes This episode delves into the evolving landscape of retail media and its relationship with traditional digital advertising channels like CTV, video, and search. Kiri explores discrepancies in how industry analysts, such as the IAB, WARC categorize retail media versus public perception,
Blog
Ever feel like retail media keeps you up at night? You're not alone. As someone who regularly connects with brand leaders in this space, I've noticed a pattern of shared anxieties about the rapidly evolving retail media landscape. To dig deeper into these concerns, I reached
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, industry experts discuss the anxieties brand leaders face in the rapidly evolving retail media landscape. Key topics include the immense pressure on budgets, the complexity of managing numerous retail networks, and the impact of inexperienced players driving up
Blog
A recent Financial Times article about Amazon's plans to upgrade Alexa with generative AI capabilities sparked some fascinating discussions about the future of voice commerce. The comments section, often a goldmine of consumer sentiment, painted a telling picture of current user perception: "Ours is used mainly for
Episode
Watch Episode Here Listen to Episode Here Show Notes This episode delves into Amazon's transformation of Alexa from a basic command-response system to a sophisticated AI agent powered by their in-house LLM, Nova. We explore the reasons behind Alexa's stagnation over the past eight years, including
Blog
With the projected growth in ecommerce and retail media, it's safe to say we'll have some empty seats to fill. There's no bachelor's degree in retail media that I'm aware of. Current individual contributors and leaders alike come from a
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, seasoned professionals from companies like Quickfire, Monster Energy, Petmate, Advantis Health, and U Beauty share their insights and advice for newcomers to retail media. Highlights include Scott Oshman emphasizing the importance of understanding digital advertising fundamentals, Ben Galvin
Blog
Last week I wrote about how AI shopping agents are set to become the new consumer interface, potentially shifting control of retail media from retailers to AI platforms. I shared: * The fundamental power shift from retailers to AI platforms * The disruption of traditional retail media revenue models * The transformation of
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, the discussion centers on the emerging role of AI shopping agents as a new consumer interface, potentially shifting retail control from traditional retailers to AI platforms. Kiri reflects on recent experiments with OpenAI's Operator, pointing out
![The Lululemon Story [Book Review]](https://img.transistor.fm/FQh_Zq-Pv2vTJWD7toarQ1QD9z6ozHJpJvUF_QIIpH0/rs:fill:3000:3000:1/q:60/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iMGMz/YzBjNmQyYmI2NzQ5/ZjY2MTRhOGFjMDFk/ZjlkNy5wbmc.webp)
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri delves into Chip Wilson's autobiography 'Little Black Stretchy Pants' to explore the origins and evolution of Lululemon. Discover how Wilson's vision for vertical integration helped pioneer the direct-to-consumer model and the
Blog
This post originally appeared in my column for Forbes.com, on Tuesday January 21st, 2025. Amazon Prime Video's "Beast Games" has shattered streaming records, amassing 50 million views in just 25 days. But while much attention has focused on the $5 million prize and YouTube star
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri explores the impact of Mr. Beast's new show, Beast Games, on Amazon Prime, highlighting a significant shift in retail media advertising. It discusses how Amazon leverages entertainment for improved targeting and personalization, driven by data