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The post originally appeared in my Forbes Retail column on February 19, 2025 Amazon is shutting down Inspire, its TikTok-style shopping feature that offered users a feed of shoppable short-form videos and photos within its mobile app. The closure, announced just 14 months after Inspire's December 2022 launch,
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Watch Episode Here Listen to Episode Here Show Notes This episode recaps Kiri Masters' Forbes article discussing the rise and fall of Amazon Inspire, a feature aimed at integrating social behavior into the Amazon shopping experience. Launched in December 2022 and discontinued 14 months later, the failure of Inspire
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I'm excited to continue our series with Lauren Schiavone, founder of Wonder Consulting. In this second installment, we're digging deeper into practical applications of AI for marketing and retail media professionals. Building on our first discussion about AI literacy and organizational transformation yesterday, Lauren now shares
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Watch Episode Here Listen to Episode Here Show Notes In this episode, Lauren Schiavone, founder of the AI-focused consultancy, Wonder Consulting, shares her insights on helping brands, retailers, and agencies navigate the overwhelming world of AI. She emphasizes the importance of mastering tools like ChatGPT, Microsoft Copilot, or Google Gemini.
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I'm excited to kick off something new today! My episodes/ posts about AI in retail have been the most popular topics yet, by far! The gold medal goes to How Open AI's "Operator" Will Change Retail As We Know It and silver goes to
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we sit down with Lauren Schiavone, founder of the AI-focused consultancy Wonder Consulting and a seasoned ex-Procter & Gamble executive, to discuss the transformative power of AI for retailers and brands. Lauren shares insights on foundational AI literacy,
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What would you wish for if the retail media fairy paid you a visit? As it turns out, there seems to be one overwhelming wish shared across the industry: data standardization. In a landscape fragmented by walled gardens, disconnected interfaces, and varying attribution models, brands are desperately seeking a way
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, industry experts Brian Dudzinski, Alicia Ponzani, and Brie Keating discuss the challenges and potential improvements in retail media. Brian emphasizes the difficulties in analyzing data across various platforms due to their unique quirks and reporting types. Alicia highlights
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Finding quality educational resources—particularly free ones—can be challenging in this fast-moving sector. Several organizations are working to close this knowledge gap with accessible, high-quality content. Here are five valuable learning opportunities available now.
Episode
Watch Episode Here Listen to Episode Here Show Notes This episode is based on the Forbes article "The Best Resources For Learning Retail Media In 2025" by Kiri Masters. In the episode, Kiri focuses on how to skill up and stay current in retail media, mentioning the key
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When I wrote about transparency challenges in retail media networks for Forbes last week, I knew there were significant performance gaps between industry leaders and the rest of the pack. But new data from the Path To Purchase Institute in partnership with Transunion reveals just how massive this divide really
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, we dive into new data from the report published by Path to Purchase Institute and TransUnion, revealing massive performance gaps among retail media networks. Top performers like Amazon boast high ratings, while networks such as Dollar General and