Kiri Masters is an independent commentator, speaker, advisor, and podcast host covering the retail media industry.
Blog
I'm excited to continue my five-part series with AI strategy expert Lauren Schiavone, founder of Wonder Consulting. In our previous conversations, we explored AI literacy fundamentals and practical applications for retail media professionals. Today, we're tackling a critical challenge many brands and retailers face: how to
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, Lauren Schiavone, founder of Wonder Consulting, an AI-focused consultancy, shares her expertise on how leaders in roles such as media buying, CPG, and brand management can effectively select AI-enabled partner solutions. The discussion covers key differences between AI
RMBC
I'm excited to continue our deep dive series with Lauren Schiavone, founder of Wonder Consulting. In this third installment, we're moving beyond the basics to explore a concept that's generating significant buzz in the retail media world: agentic AI. My goal with this short
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode of the Deep Dive on AI series, Lauren Schiavone, founder of Wonder Consulting, an innovative AI-focused consultancy, joins the discussion to differentiate between AI assistants and agentic AI. Lauren elaborates on how agentic AI operates autonomously to achieve
RMBC
These ecomm leaders share their most impactful mind-changing moments and the conversations that transformed their organizations' approach to retail media.
Episode
Watch Episode Here Listen to Episode Here Show Notes This episode delves into impactful conversations between retail media teams and sales organizations, highlighting how perceptions of retail media networks can shift from being seen as mere lower funnel tactics to comprehensive full funnel powerhouses. Featuring insights from industry leaders Brian
Blog
This week's episode of the excellent "Retail Media Therapy" podcast re-sparked my interest in Walmart's data and insights platform. Hosts Viv Craske and Colin Lewis discussed Walmart's recent rebrand of Luminate to "Scintilla" and offered an intriguing theory about its
Episode
Watch Episode Here Listen to Episode Here Show Notes This episode delves into Walmart's rebranding of its data and insights platform from Luminate to Scintilla, set for 2025. The discussion explores the implications of the new name, which hints at Walmart's larger ambitions to potentially develop
Blog
The post originally appeared in my Forbes Retail column on February 19, 2025 Amazon is shutting down Inspire, its TikTok-style shopping feature that offered users a feed of shoppable short-form videos and photos within its mobile app. The closure, announced just 14 months after Inspire's December 2022 launch,
Episode
Watch Episode Here Listen to Episode Here Show Notes This episode recaps Kiri Masters' Forbes article discussing the rise and fall of Amazon Inspire, a feature aimed at integrating social behavior into the Amazon shopping experience. Launched in December 2022 and discontinued 14 months later, the failure of Inspire
Blog
I'm excited to continue our series with Lauren Schiavone, founder of Wonder Consulting. In this second installment, we're digging deeper into practical applications of AI for marketing and retail media professionals. Building on our first discussion about AI literacy and organizational transformation yesterday, Lauren now shares
Episode
Watch Episode Here Listen to Episode Here Show Notes In this episode, Lauren Schiavone, founder of the AI-focused consultancy, Wonder Consulting, shares her insights on helping brands, retailers, and agencies navigate the overwhelming world of AI. She emphasizes the importance of mastering tools like ChatGPT, Microsoft Copilot, or Google Gemini.