Kiri Masters is an independent commentator, speaker, advisor, and podcast host covering the retail media industry.
Blog
The placement of e-commerce teams seems to depend heavily on a company's history, existing strengths, and the gaps they need to fill. Still, it's always interesting to hear how other brands are set up.
Blog
On a recent Jason + Scot Show podcast episode, Jason Goldberg argued that all the excitement around retail media fizzles once you step off Amazon’s turf: Sponsored Products Ads dominate, small 3P sellers fund most of them, and regional or specialty networks lack true incremental dollars. I totally took the
AI
I remain convinced that shoppers will increasingly turn to their own personal AI assistants for help interacting with retailers, rather than relying on retailer AI assistants who always going to be limited by context from their own walled garden.
AI
Most businesses struggle not with what AI can do, but with envisioning what it should do for their specific challenges. Today I'm sharing four real examples where companies figured out the "what" and can tell you exactly what they got back.
Blog
In an industry where tomorrow's challenges are unknown and the landscape shifts monthly, perhaps the most valuable skill is simply being comfortable with the unexpected doors that open along the way.
Blog
New research from retail media tech provider Pentaleap finds that retailers like Amazon, Walmart and Home Depot already serve sponsored products on virtually every search result—97-99 % of queries—while maintaining shopper engagement (CTR and CVR) on par with organic listings.
AI
While 75% of consumers have encountered AI recommendations or chatbots online, only 44% actually engaged with them.
Blog
The brands and retailers that get this right won't be the ones with the flashiest AI features. They'll be the ones that make it seamless for both humans and bots to do business with them.
Blog
The follow-up to a killer benchmark report last year from Pentaleap just dropped today, comparing how major retail media networks perform across search terms, categories, and bidding models. I'm doing a 2-parter breaking down my biggest takeaways from the report. In this post today, I'll share
Blog
Before we begin, if you like today's post, you'll love the webinar I'm part of next week: The Retail Media Halo Effect brought to us by Keen Decision Systems and Future Commerce. Much of my thoughts below came from noodling on the very topics
Blog
This article was originally published to my Forbes column on May 8th. You can read the original article here. Fidji Simo, Instacart’s CEO since August 2021, said yesterday she’ll move to OpenAI later this year to run its consumer products. Her departure comes after transforming Instacart from a
Blog
Last week I ran a poll on LinkedIn asking how brands plan to participate in Prime Day 2025 compared to previous years. The results paint an interesting picture: * Going Bigger: 12.50% * About the same: 35.7% * Scaling back: 37.5% * Skipping it: 14.29% That means over half (51.