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Episode
The Retail Media Performance Gap Is Even Wider Than We Thought!
Watch Episode Here Listen to Episode Here Show Notes In this episode, we dive into new data from the report
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Blog
Why Is Amazon Suddenly Linking to Other Retailers? It's About the Ads
Amazon's ad engine is getting hungry.
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Episode
Why Is Amazon Suddenly Linking to Other Retailers? It's About the Ads
Watch Episode Here Listen to Episode Here Show Notes In this episode, we discuss Amazon's recent test of
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Blog
Retail Media Forces Brands To Rethink Shopper Marketing—Not Replace It
As retail media networks multiply, many brands are rushing to shift budgets to digital. But leading consumer brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, rather than treating them as separate disciplines
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Episode
Shopper marketing in the age of retail media
Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri focuses on the evolution of retail media
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Blog
Heartbreak in Retail Media
Ever had your heart broken by a data platform? In retail media, it's not just about chocolates and
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Episode
Panel: The Biggest Retail Media Heartbreaks—Insights from 4 Brand Leaders
Watch Episode Here Listen to Episode Here Show Notes In this special Valentine's Day episode, brand leaders from
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Blog
Retail Media's Next Challenge: Proving Real Results
Transparency has emerged as a critical differentiator for attracting advertiser dollars. But "transparency" means different things to different stakeholders, and retailers are discovering that solving this challenge requires fundamental changes to their approach.
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Episode
Retail Media's Next Challenge: Proving Real Results
Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri delves into the complexities of transparency in
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As Retail Media Spending Soars, Brands Face A Measurement Crisis
This post originally appeared in my column for Forbes.com, on Wednesday February 5, 2025. More than $10 billion in
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Episode
More retail media spend = More measurement scrutiny
Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri explores the rapid growth of retail media,
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Episode
Amazon Sellers Report More Fraudulent Customer Returns
Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri discusses the increasing issue of return fraud
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