Kiri Masters is an independent commentator, speaker, advisor, and podcast host covering the retail media industry.
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This post originally appeared in my column for Forbes.com on Wednesday April 2. Link to orginal post The retail media landscape presents a striking paradox: Amazon and Walmart together command over 80% of all retail media spend according to eMarketer’s 2024 projections, yet more than 70 retail media
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Watch Episode Here Listen to Episode Here Show Notes This episode delves into the current landscape of retail media where Amazon and Walmart dominate market share, yet there are over 70 competing retail media networks in North America. The host Kiri Masters explores the fragmentation and inefficiencies brands face when
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Amazon has quietly launched one of the most significant developments in agentic AI shopping: a feature called "Buy For Me" that allows its AI to purchase products directly from brand websites when those items aren't available on Amazon's platform. Though Amazon didn't
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we delve into Amazon's new 'Buy for Me' feature, currently in beta for select US customers. 'Buy for Me' allows users to purchase directly from brand websites via the Amazon app. The
Blog
Metrics drive decisions, but are we tracking the right ones? On today's panel episode, I'm asking brand side retail media leaders about the new metrics they're embracing, and their answers might surprise you. One leader challenges the very premise of seeking out new metrics,
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Watch Episode Here Listen to Episode Here Show Notes In this panel episode, retail media leaders discuss the evolving landscape of metrics in the industry. Josh Clarkson,Global Lead for Retail Media at Mars, and Chief Consultant at Edify Digital Commerce Consulting, argues that the focus should be on using
In a recent episode of the "OFFBounds" podcast, Mirko Saul, SVP of Innovation at Schwarz Digital, offered a rare glimpse into how one of Europe's largest retailers approaches technological innovation. As the technology arm of Schwarz Group—parent company of Lidl and Kaufland with 14,000
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we delve into key insights from an interview with Mirko Saul, the SVP of Innovation at Schwarz Digital, featured on the Off Bounds podcast hosted by Paula Macaggi. Schwarz Digital is the technology arm of Schwarz Group, the
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we explore Amazon's recent launch of Nova Act, a developer tool for AI agents designed to facilitate various internet-based actions, from apartment hunting to transactional tasks. Comparing it to OpenAI's Operator, we discuss how
Yesterday, Amazon quietly unveiled Nova Act—a new AI model from their "AGI Labs" designed to take autonomous actions across the web—along with an SDK for developers to start experimenting with it. Don't be fooled by the lack of consumer fanfare. This isn't
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we discuss a Forbes article written by our host Kiri Masters about Home Depot's distinctive strategy in the retail media landscape. Unlike many retailers focusing solely on monetizing digital shelf space, Home Depot emphasizes the supplier
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we delve into how failure serves as feedback in retail media, turning initial setbacks into strategic successes. Brand leaders share their experiences with product reformulations, agency transitions, and high-budget campaigns that initially failed but eventually led to significant