Blog
Spotting Retail Media 'Imposter' Job Candidates Before They Burn You
The Talent Gap That's Fueling Retail Media's Hiring Problems
Kiri Masters
Kiri Masters is an independent commentator, speaker, advisor, and podcast host covering the retail media industry.
Episode
Spotting Retail Media 'Imposter' Job Candidates Before They Burn You
Watch Episode Here Listen to Episode Here Show Notes In this episode, the host Kiri Masters' recalls a surprising incident where two star employees were found working for both their agency and a competitor simultaneously. This revelation sparked a deeper investigation into how to distinguish genuine expertise from mere
RMBC
Panel: The Double-Edged Sword of ROAS Obsession
Is your company still obsessed with ROAS? You're not alone. But what happens when that single metric becomes a roadblock to real growth? I recently connected with several retail media leaders to ask them about those pivotal "aha moments" when they successfully shifted their organizations away
Episode
Panel episode: How to convince someone that ROAS is not the answer
Watch Episode Here Listen to Episode Here Show Notes This episode tackles the common industry fixation on Return on Ad Spend (ROAS), exploring how retail media leaders achieve growth by shifting focus away from this single metric. Hear pivotal experiences from brand leaders like Justin Bomberowitz of WILDE Brands, Jamie
Blog
What Amazon's Alexa+ Means For Brands: A New Product Discovery Landscape
This post originally appeared in my column for Forbes.com, on Friday March 13, 2025. As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's Rufus product intelligence
Episode
The Alexa+ Optimization Playbook For Brands
Watch Episode Here Listen to Episode Here Show Notes In this episode, the host Kiri Masters explores the implications of Amazon's Alexa Plus on brand strategies and product discovery. Building on Kiri's Forbes post, the discussion focuses on a recently uncovered patent that signifies a shift
Blog
Its conference season. Get yourself on the stage!
Conference season is upon us, and while I'm missing most events until Cannes in June đ I've seen firsthand how public speaking transforms careers. The strategies for landing these spotsâand the benefits they bringâdiffer dramatically depending on which side of the industry you're
Episode
Its retail conference season. Get on the stage!
Watch Episode Here Listen to Episode Here Show Notes In this practical episode, the host Kiri Masters shares invaluable insights on building your personal brand through speaking engagements, whether you're on the brand side or solution provider side of retail. She breaks down the unique benefits and challenges
Blog
Amazon's Patent Reveals How Alexa+ Will Transform Product Discovery
By combining Alexa's voice interface with Rufus's deep product knowledge, Amazon appears to be addressing the core limitations that have historically prevented voice from becoming a significant product discovery channel.
Episode
Amazon's Patent Reveals How Alexa+ Will Transform Product Discovery
Watch Episode Here Listen to Episode Here Show Notes In this episode, the host Kiri Masters' discusses Amazon's recent announcement of Alexa Plus, a significant upgrade to Alexa's capabilities by integrating voice commands with Rufus's advanced product intelligence. This fusion aims to create
Blog
Best Buy's Marketplace Bet Is Really About Ad Revenue
By creating a vibrant third-party marketplace, Best Buy can potentially monetize more searches, tap into a new base of advertisers beyond its current stable of major brands, and introduce new ad formats tailored to an expanded product selection.Â
Episode
Best Buy's Marketplace Bet Is Really About Ad Revenue
Watch Episode Here Listen to Episode Here Show Notes In this episode, we explore Best Buy's upcoming launch of a third-party marketplace in the US set for this summer. While expanding its product range is a goal, the primary focus is on building a robust advertising business. We