Meet The First Retail Media Federations & Consortiums
Federations and consortiums in retail media are already taking shape, hoping to solve the challenge of a 'long tail' of RMNs trying to find a seat at the table.
Kiri Masters
Kiri Masters is an independent commentator, speaker, advisor, and podcast host covering the retail media industry.
Blog
Growth Beyond Amazon: Retail Media's Broader Opportunities
It takes effort to expand to additional retail media networks, but the payoff can be disproportionately high.
Ad Tech
Retail Media Buyers Say They Want Transparency, Then Ask for ROAS
The retail media transparency paradox isn't just about what retailers hide—it's about what buyers fail to demand.
Blog
The Retail Media Doom Loop
The cycle that traps networks—and why transparency could be the key to breaking free.
Blog
The 3 Ways Agentic Commerce Could Destroy Retail Media
While the timeline remains uncertain, the direction is clear. Retailers clinging to traditional advertising models without planning for agent-mediated commerce risk being left behind.
Blog
Brands Are From Mars, Retailers Are From Venus
Most brands don't understand retailer internal politics—merchants vs. retail media teams often operate in silos.
Blog
9 Ways to Make Your Loyalty Program Simply Irresistible... To AI Agents
By creating their own loyalty hooks, brands can insert themselves directly into the decision logic and strengthen consumer preference across any channel.
AI
Your AI Agent Just Got Hacked
The traditional approach of blocking first and asking questions later won't work. What's required are new trust systems designed for humans to work with artificial entities that can be compromised, cloned, or weaponized.
Blog
Sam's Club Bets Big on 'Experiential' Retail Media
While most retail media networks battle for digital shelf space and sponsored product placements, Sam's Club is taking its advertising dollars to racetracks, country music concerts, and county fairs.
Blog
Tips For Getting The Most Out Of Retail Conferences
A worthwhile conference trip requires the same strategic thinking we apply to retail media campaigns.
Atlanta Happy Hour 5-7pm October 1st
AI
What Big Agencies Believe About Retail Media
The survey of large US agency media buyers paints a picture of an industry caught between potential and execution.