·
RMBC
Panel: The Double-Edged Sword of ROAS Obsession
Is your company still obsessed with ROAS? You're not alone. But what happens when that single metric becomes
View contentKiri Masters
Page 4 of 12
·
Episode
Panel episode: How to convince someone that ROAS is not the answer
Watch Episode Here Listen to Episode Here Show Notes This episode tackles the common industry fixation on Return on Ad
View content
·
Blog
What Amazon's Alexa+ Means For Brands: A New Product Discovery Landscape
This post originally appeared in my column for Forbes.com, on Friday March 13, 2025. As Amazon prepares to roll
View content
·
Episode
The Alexa+ Optimization Playbook For Brands
Watch Episode Here Listen to Episode Here Show Notes In this episode, the host Kiri Masters explores the implications of
View content
·
Blog
Its conference season. Get yourself on the stage!
Conference season is upon us, and while I'm missing most events until Cannes in June 😭 I've
View content
·
Episode
Its retail conference season. Get on the stage!
Watch Episode Here Listen to Episode Here Show Notes In this practical episode, the host Kiri Masters shares invaluable insights
View content
Amazon's Patent Reveals How Alexa+ Will Transform Product Discovery
By combining Alexa's voice interface with Rufus's deep product knowledge, Amazon appears to be addressing the core limitations that have historically prevented voice from becoming a significant product discovery channel.
View content
·
Episode
Amazon's Patent Reveals How Alexa+ Will Transform Product Discovery
Watch Episode Here Listen to Episode Here Show Notes In this episode, the host Kiri Masters' discusses Amazon'
View content
·
Blog
Best Buy's Marketplace Bet Is Really About Ad Revenue
By creating a vibrant third-party marketplace, Best Buy can potentially monetize more searches, tap into a new base of advertisers beyond its current stable of major brands, and introduce new ad formats tailored to an expanded product selection.
View content
·
Episode
Best Buy's Marketplace Bet Is Really About Ad Revenue
Watch Episode Here Listen to Episode Here Show Notes In this episode, we explore Best Buy's upcoming launch
View content
Retailers Are Becoming Retailers Again: Building Better Partnerships
I'm wrapping up my three-part series with Jordan Witmer, Managing Director of Unified Commerce at Nectar First, where
View content
·
Episode
Retailers Are Learning to Sell (Part 3/3): How Retailers and Media Buyers Can Work Better Together
Watch Episode Here Listen to Episode Here Show Notes In this special 3-part series, Jordan Witmer, Managing Director of Unified
View content