Kiri Masters is an independent commentator, speaker, advisor, and podcast host covering the retail media industry.
Blog
In an industry where tomorrow's challenges are unknown and the landscape shifts monthly, perhaps the most valuable skill is simply being comfortable with the unexpected doors that open along the way.
Blog
New research from retail media tech provider Pentaleap finds that retailers like Amazon, Walmart and Home Depot already serve sponsored products on virtually every search result—97-99 % of queries—while maintaining shopper engagement (CTR and CVR) on par with organic listings.
AI
While 75% of consumers have encountered AI recommendations or chatbots online, only 44% actually engaged with them.
Blog
The brands and retailers that get this right won't be the ones with the flashiest AI features. They'll be the ones that make it seamless for both humans and bots to do business with them.
Blog
The follow-up to a killer benchmark report last year from Pentaleap just dropped today, comparing how major retail media networks perform across search terms, categories, and bidding models. I'm doing a 2-parter breaking down my biggest takeaways from the report. In this post today, I'll share
Blog
Before we begin, if you like today's post, you'll love the webinar I'm part of next week: The Retail Media Halo Effect brought to us by Keen Decision Systems and Future Commerce. Much of my thoughts below came from noodling on the very topics
Blog
This article was originally published to my Forbes column on May 8th. You can read the original article here. Fidji Simo, Instacart’s CEO since August 2021, said yesterday she’ll move to OpenAI later this year to run its consumer products. Her departure comes after transforming Instacart from a
Blog
Last week I ran a poll on LinkedIn asking how brands plan to participate in Prime Day 2025 compared to previous years. The results paint an interesting picture: * Going Bigger: 12.50% * About the same: 35.7% * Scaling back: 37.5% * Skipping it: 14.29% That means over half (51.
RMBC
Today, I'm sharing "The Back-Channel" - a grab-bag of snippets from conversations with industry insiders that I've had in the past week or so. The point is to identify updates on the big themes that are happening in the industry, just as if we
Blog
"We're not dabbling here" said Amazon CEO Andy Jassy on the company's earnings call on Thursday. That's an understatement. Jassy pointed to a 'thousand plus AI applications' that are being baked at Amazon right now. As he put it: "
Blog
Until 1914, any vessel moving between the Atlantic and Pacific had to brave the 13,000-kilometre journey around Cape Horn. The Panama Canal completely rewired world trade by letting ships cut straight through a tightly governed corridor—with Panama collecting the tolls. Today, retailers sit on a trove of first-party
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Amazon announced its Q1 2025 earnings last Thursday. Here's my hot take on a few winners and losers, from within the earnings call and in recent discussions with brands and solution providers. When the dust settled on Amazon's Q1 earnings, the headline numbers looked solid – Amazon