Blog
The Retail Media Doom Loop
The cycle that traps networks—and why transparency could be the key to breaking free.
Kiri Masters
Kiri Masters is an independent commentator, speaker, advisor, and podcast host covering the retail media industry.
Blog
The 3 Ways Agentic Commerce Could Destroy Retail Media
While the timeline remains uncertain, the direction is clear. Retailers clinging to traditional advertising models without planning for agent-mediated commerce risk being left behind.
Blog
Brands Are From Mars, Retailers Are From Venus
Most brands don't understand retailer internal politics—merchants vs. retail media teams often operate in silos.
Blog
9 Ways to Make Your Loyalty Program Simply Irresistible... To AI Agents
By creating their own loyalty hooks, brands can insert themselves directly into the decision logic and strengthen consumer preference across any channel.
AI
Your AI Agent Just Got Hacked
The traditional approach of blocking first and asking questions later won't work. What's required are new trust systems designed for humans to work with artificial entities that can be compromised, cloned, or weaponized.
Blog
Sam's Club Bets Big on 'Experiential' Retail Media
While most retail media networks battle for digital shelf space and sponsored product placements, Sam's Club is taking its advertising dollars to racetracks, country music concerts, and county fairs.
Blog
Tips For Getting The Most Out Of Retail Conferences
A worthwhile conference trip requires the same strategic thinking we apply to retail media campaigns.
Atlanta Happy Hour 5-7pm October 1st
AI
What Big Agencies Believe About Retail Media
The survey of large US agency media buyers paints a picture of an industry caught between potential and execution.
Blog
How Loyalty Programs Give Retailers the Edge in an AI Shopping Future
Retailers and brands that win won't be those clinging to purposefully opaque points-and-discounts models hoping to outlast AI disruption. They'll be the ones rebuilding their programs as preference engines that agents can actually read and act on.
Blog
Yes, AI Agents Hate Ads Today— But Will That Last?
Today's AI models treat sponsored products like a credibility tax. But viewing this as permanent misunderstands both how AI evolves and how markets adapt.
Are You Part of the Product Development Process? 6 Industry Leaders Share Their Reality
Here's a question that might sting a little: When your brand launches a new product, are you finding out about it at the same time as everyone else? Or worse—are you getting a heads-up just days before launch with a cheerful 'Hey, build a forecast!'