Kiri Masters is an independent commentator, speaker, advisor, and podcast host covering the retail media industry.
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Watch Episode Here Listen to Episode Here Show Notes In this episode, Lauren Schiavone, founder of the AI-focused consultancy, Wonder Consulting, shares her insights on helping brands, retailers, and agencies navigate the overwhelming world of AI. She emphasizes the importance of mastering tools like ChatGPT, Microsoft Copilot, or Google Gemini.
Blog
I'm excited to kick off something new today! My episodes/ posts about AI in retail have been the most popular topics yet, by far! The gold medal goes to How Open AI's "Operator" Will Change Retail As We Know It and silver goes to
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we sit down with Lauren Schiavone, founder of the AI-focused consultancy Wonder Consulting and a seasoned ex-Procter & Gamble executive, to discuss the transformative power of AI for retailers and brands. Lauren shares insights on foundational AI literacy,
Blog
What would you wish for if the retail media fairy paid you a visit? As it turns out, there seems to be one overwhelming wish shared across the industry: data standardization. In a landscape fragmented by walled gardens, disconnected interfaces, and varying attribution models, brands are desperately seeking a way
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Watch Episode Here Listen to Episode Here Show Notes In this episode, industry experts Brian Dudzinski, Alicia Ponzani, and Brie Keating discuss the challenges and potential improvements in retail media. Brian emphasizes the difficulties in analyzing data across various platforms due to their unique quirks and reporting types. Alicia highlights
Blog
Finding quality educational resources—particularly free ones—can be challenging in this fast-moving sector. Several organizations are working to close this knowledge gap with accessible, high-quality content. Here are five valuable learning opportunities available now.
Episode
Watch Episode Here Listen to Episode Here Show Notes This episode is based on the Forbes article "The Best Resources For Learning Retail Media In 2025" by Kiri Masters. In the episode, Kiri focuses on how to skill up and stay current in retail media, mentioning the key
Blog
When I wrote about transparency challenges in retail media networks for Forbes last week, I knew there were significant performance gaps between industry leaders and the rest of the pack. But new data from the Path To Purchase Institute in partnership with Transunion reveals just how massive this divide really
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we dive into new data from the report published by Path to Purchase Institute and TransUnion, revealing massive performance gaps among retail media networks. Top performers like Amazon boast high ratings, while networks such as Dollar General and
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Amazon's ad engine is getting hungry.
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we discuss Amazon's recent test of offsite product links in mobile search results, an unprecedented move aimed at expanding its advertising inventory. The episode delves into the motivations behind this strategy, including the potential for increasing
Blog
As retail media networks multiply, many brands are rushing to shift budgets to digital. But leading consumer brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, rather than treating them as separate disciplines