Kiri Masters is an independent commentator, speaker, advisor, and podcast host covering the retail media industry.
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Watch Episode Here Listen to Episode Here Show Notes In this special Valentine's Day episode, brand leaders from companies like Quickfire, Monster Energy, Petmate, and U Beauty reveal the moments that broke their hearts in retail media. Scott Oshman discusses the chaos caused by the shift to GA4,
Blog
Transparency has emerged as a critical differentiator for attracting advertiser dollars. But "transparency" means different things to different stakeholders, and retailers are discovering that solving this challenge requires fundamental changes to their approach.
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Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri delves into the complexities of transparency in retail media, extending beyond basic reporting to the control brands have over their campaigns and success measurements. Insights from Jordan Witmer, Managing Director of Retail Media at Nectar First, highlight
This post originally appeared in my column for Forbes.com, on Wednesday February 5, 2025. More than $10 billion in incremental ad spending will flow into U.S. retail media in 2025, according to Emarketer. Yet as investment surges, brands face a growing challenge: proving these increasing budgets are actually
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Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri explores the rapid growth of retail media, which is expected to see over $10 billion in new ad spending in the US by 2025. Despite its increasing importance, brands face significant challenges in measuring the effectiveness of
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Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri discusses the increasing issue of return fraud faced by Amazon sellers, a problem highlighted through discussions on Reddit and interviews with affected sellers. Addressing fraudulent activities such as customers returning damaged or different items, Kiri explains the
Blog
As retail media networks become table stakes for retailers, Thrive Market is charting a distinctly different course.
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we explore how Thrive Market successfully built a retail media network by focusing on vendor and customer experiences. Kiri shares insights from an interview with April Lane, Thrive Market's Chief Merchandising Officer. Key achievements include doubling
Blog
After reviewing the latest IAB and WARC projections for digital advertising dollars in 2025, something caught my eye. Both organizations are measuring retail media growth separately from CTV, digital video, and search. But Retail Media IS CTV, digital video, and search.... This got me thinking about how we classify these
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Watch Episode Here Listen to Episode Here Show Notes This episode delves into the evolving landscape of retail media and its relationship with traditional digital advertising channels like CTV, video, and search. Kiri explores discrepancies in how industry analysts, such as the IAB, WARC categorize retail media versus public perception,
Blog
Ever feel like retail media keeps you up at night? You're not alone. As someone who regularly connects with brand leaders in this space, I've noticed a pattern of shared anxieties about the rapidly evolving retail media landscape. To dig deeper into these concerns, I reached
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Watch Episode Here Listen to Episode Here Show Notes In this episode, industry experts discuss the anxieties brand leaders face in the rapidly evolving retail media landscape. Key topics include the immense pressure on budgets, the complexity of managing numerous retail networks, and the impact of inexperienced players driving up