Kiri Masters

Jan 24, 2025 · Episode

The History of Piggly Wiggly [Book Review]

Watch Episode Here Listen to Episode Here Show Notes In this episode of Friday book review, Kiri discusses the book

Jan 24, 2025 · Blog

How This Failed 1916 Grocery Chain Changed Shopping Forever

My takeaways from the book, "Clarence Saunders & The Founding of Piggly Wiggly," a story that has striking relevance right now as drugstores like Walgreens face criticism for becoming highly inconvenient places to shop.

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Jan 23, 2025 · Blog

Online Channels Set to Drive CPG Growth in 2025: Why Retail Media is Taking Center Stage

While physical store sales declined last year, digital channels delivered all of the growth for CPG brands. But not all digital channels are created equal - and the data finally proves which ones actually work.

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Jan 23, 2025 · Episode

Online Channels Set to Drive CPG Growth in 2025: Retail Media Takes Center Stage

Watch Episode Here Listen to Episode Here Show Notes Stratably’s 2025 CPG Outlook, and Media Ads + Commerce’s most

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Jan 22, 2025 · Blog

The Skills That Actually Matter in Retail Media (According to 4 Brand-Side Leaders)

If you could go back to the start of your career and pick up a skill earlier, what would it be?

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Jan 22, 2025 · Episode

Panel: One Skill These 4 Retail Leaders Wish They Had Developed Earlier in Their Careers

Watch Episode Here Listen to Episode Here Show Notes Join industry leaders from Monster Energy, Tom's of Maine,

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Jan 21, 2025 · Blog

LinkedIn: Your Retail Media Trend Radar

LinkedIn is the industry water cooler. The discussions that happen on this platform can be even more valuable because they're vetted by the community. Here I share how I use LinkedIn as my go-to source for industry insights.

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Jan 21, 2025 · Episode

LinkedIn: Your Retail Media Trend Radar

Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri provides actionable steps to enhance your LinkedIn

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Jan 20, 2025 · Blog

Academic Research Reveals The Ultimate Amazon Ads Budget Allocation

This research is groundbreaking for two reasons. First, it offers a rare peek behind the curtain of Amazon’s advertising algorithms. And second, it provides data-driven strategies that brands of all sizes can use to allocate their ad budgets effectively.

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