Kiri Masters is an independent commentator, speaker, advisor, and podcast host covering the retail media industry.
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I'm excited to kick off something new today! My episodes/ posts about AI in retail have been the most popular topics yet, by far! The gold medal goes to How Open AI's "Operator" Will Change Retail As We Know It and silver goes to
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we sit down with Lauren Schiavone, founder of the AI-focused consultancy Wonder Consulting and a seasoned ex-Procter & Gamble executive, to discuss the transformative power of AI for retailers and brands. Lauren shares insights on foundational AI literacy,
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Watch Episode Here Listen to Episode Here Show Notes In this episode, industry experts Brian Dudzinski, Alicia Ponzani, and Brie Keating discuss the challenges and potential improvements in retail media. Brian emphasizes the difficulties in analyzing data across various platforms due to their unique quirks and reporting types. Alicia highlights
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Finding quality educational resources—particularly free ones—can be challenging in this fast-moving sector. Several organizations are working to close this knowledge gap with accessible, high-quality content. Here are five valuable learning opportunities available now.
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Watch Episode Here Listen to Episode Here Show Notes This episode is based on the Forbes article "The Best Resources For Learning Retail Media In 2025" by Kiri Masters. In the episode, Kiri focuses on how to skill up and stay current in retail media, mentioning the key
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When I wrote about transparency challenges in retail media networks for Forbes last week, I knew there were significant performance gaps between industry leaders and the rest of the pack. But new data from the Path To Purchase Institute in partnership with Transunion reveals just how massive this divide really
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we dive into new data from the report published by Path to Purchase Institute and TransUnion, revealing massive performance gaps among retail media networks. Top performers like Amazon boast high ratings, while networks such as Dollar General and
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Amazon's ad engine is getting hungry.
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Watch Episode Here Listen to Episode Here Show Notes In this episode, we discuss Amazon's recent test of offsite product links in mobile search results, an unprecedented move aimed at expanding its advertising inventory. The episode delves into the motivations behind this strategy, including the potential for increasing
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As retail media networks multiply, many brands are rushing to shift budgets to digital. But leading consumer brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, rather than treating them as separate disciplines
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Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri focuses on the evolution of retail media spending. The discussion covers various data points from IAB Australia, highlighting how retail media budgets are being reallocated from traditional and social media channels, as well as trade retail budgets.
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Ever had your heart broken by a data platform? In retail media, it's not just about chocolates and roses - sometimes it's about algorithms and analytics that leave us crying into our spreadsheets. I recently connected with several industry leaders to discuss their biggest "heartbreaks&