Career
4 Brand-Side Retail Media Leaders Share Risky Bets That Paid Off
The key isn't being reckless—it's being willing to challenge conventional wisdom when the opportunity presents itself.
Kiri Masters
Kiri Masters is an independent commentator, speaker, advisor, and podcast host covering the retail media industry.
Blog
How Alliances Could Solve Retail Media's Fragmentation Problem (Part 1)
Just as ad networks and exchanges brought order to the fragmented display advertising market, retail media federations are emerging as the logical next step in an industry that's grappling with signficant complexity.
Blog
Ads in AI Are Older Than You Think
Ads have been quietly running inside AI assistants since February 2023, generating real revenue and delivering performance metrics that often beat traditional search advertising.
Blog
Retailer AI Assistants: Are Shoppers Actually Using Them?
70% of shoppers have experimented with AI tools to help them shop, yet less than 15% use retailer AI shopping assistants.
Blog
AI-Native Brands Will Be The New Amazon FBA Goldrush
The Amazon FBA goldrush of the 2010s minted millionnaires, before becoming unsustainable. Now we could see the same pattern emerge with AI-enabled checkouts.
AI
Criteo Built the Retail Media Playbook. Now Rivals Are Using It Against Them
Everyone seems to want to dunk on Criteo lately, even their tech partners. What does this tell us about the state of retail media?
Blog
Retail Media Metrics That Actually Matter: 3 Leaders on Their Go-To KPIs
Three brand-side retail media leaders share a metric that isn't necessarily sexy or new, but is absolutely essential to how they run their business.
Blog
Agentic Shopping Poses An Existential Threat To Retail Media (Part 2)
What retailers and brands should be doing to prepare for a future where AI agents ignore Sponsored Product ads.
Blog
Why Agentic Shopping Poses an Existential Threat to Retail Media (Part 1)
What happens to retail media when consumer behavior shifts from browsing retailer websites and apps, to using personal shopping agents?
Blog
Shopper Marketing & Retail Media Goes Together Like PB&J
I asked four brand-side leaders about their most productive moments and win-win scenarios with their shopper marketing teams.
Blog
Will The Retail Industry Welcome The 'Commerce Media' Newcomers?
Commerce media is the new Retail Media. It's new definition by the IAB marks a transition that has already been occurring as brands consider any viable mechanism to meet the consumer where they are.
Blog
Amazon Q2 Earnings: What Industry Experts Say About Power Buying, Ad Overload, and AI Threats
Amazon's advertising juggernaut shows no signs of slowing, the retail fundamentals remain surprisingly strong despite economic headwinds, and AI initiatives are creating both opportunities and concerns for the platform's future.