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Blog
Amazon Haul Expands As Chinese Competitors Face Tariff Upheaval
The article was originally published for my column for Forbes on April 23rd, 2025. Amazon is expanding its new low-cost
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The Shopping Agent War Begins
In the classic board game Risk, players maneuver armies across continents, form strategic alliances, and attempt to control territory. Today,
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Episode
The AI Shopping Agent War Begins
Watch Episode Here Listen to Episode Here Show Notes In today's episode, I explore how major tech companies
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Episode
Offsite vs onsite retail media
Watch Episode Here Listen to Episode Here Show Notes In this insightful episode, Kiri Masters breaks down the growing importance
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Episode
Don't Just Put the Intern on It: Breaking the Cycle of E-Commerce Resistance
Watch Episode Here Listen to Episode Here Show Notes The host Kiri Masters shares her framework for how brands evolve
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Blog
WOAS: The Truth About Wasted Retail Media Spend
When I was a Cub Scouts den leader, we held a talent show where the winner was decided by popular
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Blog
Don't Just Put the Intern on It: Breaking the Cycle of E-Commerce Resistance
I started consulting for brands wanting to grow their Amazon business in 2015, and back then, I felt more like
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Episode
WOAS: Waste of Ad Spend
Watch Episode Here Listen to Episode Here Show Notes Podean, an independent retail media and marketplaces agency, recently launched the
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Episode
Trump’s Tariff Shock May Drive Major Shift In Retail Media Spending
Watch Episode Here Listen to Episode Here Show Notes President Trump's sweeping tariffs are forcing consumer brands to
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Trump’s Tariff Shock May Drive Major Shift In Retail Media Spending
This post was originally published on my column for Forbes.com on April 8, 2025 President Trump's sweeping
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Blog
Vibe Marketing in Retail Media
I've been hearing a lot about 'vibe marketing' lately— podcasts, buzzy DTC marketers on X, and
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Episode
'Vibe Marketing' comes to retail media
Watch Episode Here Listen to Episode Here Show Notes In this episode, Kiri Masters explores how "vibe marketing"
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