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Today, I'm sharing "The Back-Channel" - a grab-bag of snippets from conversations with industry insiders that I've had in the past week or so. The point is to identify updates on the big themes that are happening in the industry, just as if we
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In retail media, sometimes you need to fail spectacularly before you can succeed strategically. The experience of these 4 brand-side retail media leaders offer valuable lessons for anyone navigating the complex retail media landscape.
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Is your company still obsessed with ROAS? You're not alone. But what happens when that single metric becomes a roadblock to real growth? I recently connected with several retail media leaders to ask them about those pivotal "aha moments" when they successfully shifted their organizations away
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I'm wrapping up my three-part series with Jordan Witmer, Managing Director of Unified Commerce at Nectar First, where we've been exploring how "retailers are becoming retailers again". After examining the brand perspective in our previous conversations, today we're shifting focus to understand
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Welcome back to the second installment of my mini-series with Jordan Witmer, Managing Director of Unified Commerce at Nectar First. In Part 1, we introduced the concept that "retailers are becoming retailers again". Today, we're diving deeper into the technology powering retail media networks and why
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I'm excited to kick off a new mini-series exploring a paradigm shift that I believe will define the retail media ecosystem for the next few years: retailers are becoming retailers again. To help unpack this concept, I've brought in Jordan Witmer, Managing Director of Unified Commerce
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I'm excited to continue our deep dive series with Lauren Schiavone, founder of Wonder Consulting. In this third installment, we're moving beyond the basics to explore a concept that's generating significant buzz in the retail media world: agentic AI. My goal with this short
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These ecomm leaders share their most impactful mind-changing moments and the conversations that transformed their organizations' approach to retail media.