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The traditional marketing funnel has been a cornerstone of customer journey mapping for decades. But in today's fragmented digital landscape, is this linear model still relevant? With the explosion of touchpoints across social media, retail media networks, and digital marketplaces, the path to purchase has become increasingly complex
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Metrics drive decisions, but are we tracking the right ones? On today's panel episode, I'm asking brand side retail media leaders about the new metrics they're embracing, and their answers might surprise you. One leader challenges the very premise of seeking out new metrics,
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I'm excited to continue our deep dive series with Lauren Schiavone, founder of Wonder Consulting. In this installment, we're exploring perhaps the most transformative aspect of AI in retail: how it's fundamentally changing the consumer path to purchase. Lauren brings nearly two decades of
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I'm excited to continue my five-part series with AI strategy expert Lauren Schiavone, founder of Wonder Consulting. In our previous conversations, we explored AI literacy fundamentals and practical applications for retail media professionals. Today, we're tackling a critical challenge many brands and retailers face: how to