Career
4 Brand-Side Retail Media Leaders Share Risky Bets That Paid Off
The key isn't being reckless—it's being willing to challenge conventional wisdom when the opportunity presents itself.
Career
Blog
Shopper Marketing & Retail Media Goes Together Like PB&J
I asked four brand-side leaders about their most productive moments and win-win scenarios with their shopper marketing teams.
Career
How These 4 Retail Media Leaders Make Conference Season Count
The reality is that this year, conference expenses will likely be under more scrutiny than ever before across our industry. Successful conference attendance requires the same strategic thinking we apply to retail media campaigns.
Blog
Where Does The Ecomm Team Really Belong? 3 Brand-Side Leaders Share Their Org Charts
The placement of e-commerce teams seems to depend heavily on a company's history, existing strengths, and the gaps they need to fill. Still, it's always interesting to hear how other brands are set up.