Blog
How an RMN's tech stack impacts your advertising results
Advertisers have both a duty and a right to understand how RMNs are built—and how that structure impacts their performance.
Blog
Advertisers have both a duty and a right to understand how RMNs are built—and how that structure impacts their performance.
Blog
This post originally appeared in my column for Forbes.com on Wednesday April 2. Link to orginal post The retail media landscape presents a striking paradox: Amazon and Walmart together command over 80% of all retail media spend according to eMarketer’s 2024 projections, yet more than 70 retail media