Ad Tech
For many, RTB carries baggage from its early programmatic display days. But Andreas Reiffen, CEO and co-founder of Pentaleap, has a different take: RTB is the key to unlocking retail media's next phase of growth.
Ad Tech
Andreas Reiffen of Pentaleap talks about how RTB can help solve retail media's fragmentation problem.
Blog
Shoppers are starting to get comfortable with AI shopping assistants. Amazon Rufus was reported to have 250 million customers using it in 2025 according to Amazon’s Q3 earnings call. And shoppers using Rufus are 60% more likely to complete a purchase. That shows that these chat-based AI tools are
Blog
Amazon, Instacart, and Best Buy want to power other retailers' ad businesses. Will it fly?
Ad Tech
The retail media transparency paradox isn't just about what retailers hide—it's about what buyers fail to demand.
AI
Everyone seems to want to dunk on Criteo lately, even their tech partners. What does this tell us about the state of retail media?
Blog
Melanie Zimmermann's insights from building Macy's retail media operation and now overseeing retail media globally at Criteo provide a roadmap for what needs to change.
Blog
Advertisers have both a duty and a right to understand how RMNs are built—and how that structure impacts their performance.
Blog
This post originally appeared in my column for Forbes.com on Wednesday April 2. Link to orginal post The retail media landscape presents a striking paradox: Amazon and Walmart together command over 80% of all retail media spend according to eMarketer’s 2024 projections, yet more than 70 retail media