You recently expressed an interest in attending an in-person Happy Hour with other Atlanta-based retail media professionals. I'm pleased to share that the next Happy Hour will take place on Wednesday October 3rd from 5-7pm @ AC Lounge Buckhead.
Hope to see you there!
Cheers,
Kiri Masters
rRtail media has reached a crossroads where theoretical ideals about how brands grow are colliding with operational realities about how marketing budgets actually get allocated.
RMNs shouldn't overlook the smaller end of town as an alternate, or even complementary, growth strategy.
Most retail media networks walk into agencies with the wrong pitch entirely. Massive reach numbers, demographic coverage, site traffic. Agencies don't care, and agencies are the gatekeepers of brand budgets.
A barrage of new AI shopping features launched in November, right before Black Friday, means we're about to see AI's first real test at scale.