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Sam's Club Cracked the Code on In-Store Retail Media—Here's How They Did It
After touring their Murfreesboro club with Harvey Ma (who runs Sam's Club's Member Access Platform), I saw something rare: a retailer that actually figured this out.
2 Ways Retailers Can Compete In An AI-Enabled Shopping Future
What happens to a retailer's data advantage when AI platforms like ChatGPT start processing transactions? Perhaps the answer isn't as bleak as you might think.
The Secret Hopes & Dreams of RMN Leaders
Even if you'd secretly still love a warm, foamy babyccino with a marshmallow on top, there comes a time when you have to act your age. That's retail media right now.
Some Retailers Want to Power Other Retailers' Ad Businesses. Will It work?
Amazon, Instacart, and Best Buy want to power other retailers' ad businesses. Will it fly?