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What Big Agencies Believe About Retail Media
The survey of large US agency media buyers paints a picture of an industry caught between potential and execution.
How Loyalty Programs Give Retailers the Edge in an AI Shopping Future
Retailers and brands that win won't be those clinging to purposefully opaque points-and-discounts models hoping to outlast AI disruption. They'll be the ones rebuilding their programs as preference engines that agents can actually read and act on.
Yes, AI Agents Hate Ads Today— But Will That Last?
Today's AI models treat sponsored products like a credibility tax. But viewing this as permanent misunderstands both how AI evolves and how markets adapt.
Are You Part of the Product Development Process? 6 Industry Leaders Share Their Reality
Here's a question that might sting a little: When your brand launches a new product, are you finding out about it at the same time as everyone else? Or worse—are you getting a heads-up just days before launch with a cheerful 'Hey, build a forecast!'